Content Marketing

Content marketing is a vital part of your overall approach to digital marketing, that’s why getting it right is essential.

 

In the hands of experienced marketers, content can be tailored to engage your target audience at every stage of the user journey. From research, to creation, to implementation – we deliver efficient, effective content marketing for our clients.

 

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The power of content marketing

It’s no secret that content is king in digital marketing. Interacting with your audience through informative, relevant content not only enhances brand recognition, it also drives true customer engagement for long-term retention.

At Coast Digital, we specialise in creating practical content marketing strategies that can be promoted across multiple channels to achieve your business objectives.

User research for successful content marketing

The first step of a successful content marketing strategy is to research your audience by identifying the subjects which concern them the most. Then comes consideration as to how these subjects fit into the buying cycle. Finally, a strong content strategy needs to relate subjects to issues, and issues to assets.

For both B2B and B2C companies, we create assets that address all stages of the marketing funnel. Whether it’s creating awareness for potential new customers, or nurturing customers post-purchase, our content effectively resonates with all levels of decision making.

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Ask us anything

Whether you’ve got a quick question or want to run through the details of your next big project, we can help. Speak to one of our experts.

"Coast has helped us build our most successful campaign to date, adding significantly more opportunity to the pipeline."

Jason Elkins,
EWA Ltd

Relevant, shareable and reusable content

For content creation to be successful, it needs to be reusable across multiple channels, relevant to your audience and engaging enough to share on social media.
Our content team here at Coast has extensive experience producing all sorts of different content – not just for our clients’ marketing activity, but for our own too. These include assets such as:

  • Blogs
  • Videos
  • Infographics
  • Case studies
  • Guides

When delivered effectively, the benefits of content marketing speak for themselves. By bringing in more traffic, driving conversions and building brand awareness, great content is the key to success.

FAQ – Content marketing explained

What is content marketing?

The goal of content marketing is to attract and retain customers by creating timely, relevant and valuable content, all with the intention of influencing customer behaviour. It’s an ongoing process that is best integrated into an overall marketing strategy.

Why is content marketing important?

Content marketing is important because it’s one of the most versatile tools at a digital marketer’s disposal. Content can be adapted to fit a range of various objectives and audiences. What’s more, it can also fuel other marketing channels.

What is a content marketing strategy?

A content marketing strategy consists of four core stages:

  1. Planning
  2. Creating
  3. Implementing
  4. Monitoring

A solid content strategy should factor in an asset’s usability and structure. It should also be crafted to align with audience information and data gathered during the planning and research stage.

To learn more about how content marketing works, or for advice on how to use content marketing to grow your business, contact us today.

We know that industry jargon can sometimes be tricky to understand. For the ultimate list of A-Z industry terms, check out our Digital Marketing Glossary.

Guide

Creating content that stands out from the crowd

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Laura

Let’s chat

Whether you’ve got a quick question or you want to run through the details of your next big project, we can help. Speak to one of our experts on 0844 644 2950 or send us a message.

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