UX Biometrics Research Lab

Our User Experience Research Lab houses state of the art biometric technology that is powerful, perceptive and completely mobile.

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Our usability lab equipment combines Eye Tracking, GSR, and Facial Recognition technology to give you the ultimate user insight, improve user experiences and increase your conversion rates.

Detect and analyse gaze points and emotional responses with sophisticated, integrated technology.

  • Industry leading biometric hardware
  • Simple to set up and start testing
  • Live monitor synchronisation
  • Powerful data processing for unrivalled statistical analysis

Our in-house lab

Our usability research labs in London and Colchester mean you have access to the perfect creative space for conducting user testing, focus groups and post-test analysis.

Our purpose-built research facility includes a user testing area and separate control room to achieve the optimal testing conditions.

Key lab features:

  • Desktop & mobile usability testing
  • User experience assessments
  • In-situ observation
  • Biometric data analysis
  • Evaluative reports & recommendations

Mobile lab

We understand that we may have to travel to where your audience can be found, whether that’s an office, event or even a shop location. All of our kit is completely mobile, so we can set up at practically any location across the globe, to conduct usability research.

Along with the mobile biometric testing equipment, a Coast usability expert will be available to ensure that the setup is correct, your testing plan is optimised and that you are maximising the time investment of conducting user testing.

If you’re interested in hiring our UX Research lab, simply fill in the form with your details. Or to speak to a member of our team, contact Coast Digital today.


"A biometric lab is a great way to get in front of a cross section of your target audience, both in their own environment and in pre-determined location such as a store or office.


This remarkable technology allows us to capture insights that are missed in a data audit or focus group scenario. The sweet spot between someone’s point of gaze, facial expression and heart rate offers a unique awareness of your customers’ digital journey and emotional response to your brand. "

David Wharram,
CEO - Coast Digital

We know that industry jargon can sometimes be tricky to understand. For the ultimate list of A-Z industry terms, check out our Digital Marketing Glossary.

Further reading


How eye tracking, GSR, & facial expression analysis can deliver the ultimate UX insight


Let’s chat

Whether you’ve got a quick question or you want to run through the details of your next big project, we can help. Speak to one of our experts on 0844 644 2950 or send us a message.