What are Biometrics? 

Biometrics refers to the measurement and analysis of a person’s physical and behavioural features. In terms of its use within a digital marketing context, biometric data sources allow you to accurately understand how users interact with your website, app, or marketing collateral such as video ads. This advanced insight also gives you an idea of how they feel about the information surrounding your product or service. 

That way, you can easily make changes to your user interface to create a more satisfying user experience and understand how the unconscious emotional response of users impacts on how they use your site or engage with your brand. 

Capabilities

Our usability lab equipment combines Eye Tracking, Galvanic Skin Response, and Facial Analysis technology to give you the ultimate user insight, improve user experiences and increase your conversion rates.

Detect and analyse gaze points and emotional responses with sophisticated, integrated technology.

• Industry leading biometric technology
• Simple to set up and start testing
• Business specific usability testing methods 
• Powerful data processing for unrivalled statistical analysis

Our in-house lab

Our usability research labs in London and Colchester mean you have access to the perfect creative space for conducting user testing, focus groups and post-test analysis.

Our purpose-built research facility includes a user testing area and separate control room to achieve the optimal testing conditions.

Key lab features:

• Desktop & mobile usability testing
• User experience assessments
• In-situ observation
• Biometric data analysis
• Evaluative reports & recommendations based on testing results 

Mobile lab

We understand that we may have to travel to where your audience can be found, whether that’s an office, event or even a shop location. All of our kit is completely mobile, so we can set up at practically any location across the globe, to conduct usability research.

Along with the mobile biometric testing equipment, a Coast usability expert will be available to ensure that the setup is correct, your testing plan is optimised and that you are maximising the time investment of conducting user testing.

If you’re interested in hiring our UX Research lab, simply fill in the form with your details. Or to speak to a member of our team, contact Coast Digital today.

We know that industry jargon can sometimes be tricky to understand. For the ultimate list of A-Z industry terms, check out our Digital Marketing Glossary.