CRO – Conversion Rate Optimisation
How do you make your website perform better? Sounds like a simple question, but it’s often a difficult one to answer. We employ user research and hard data to make the right improvements that drive real value.
Concerns over website performance are not uncommon and it’s natural that you want your website to convert visitors into sales, leads or customers.
Understanding where you’re going wrong can be difficult. Combine this with decisions often made ‘by committee’ and squeezing the maximum value from your website can become a real challenge. Fortunately, there’s a logical answer.
Research, test, improve
Following a kick-off workshop to determine objectives and set KPIs, we begin gathering the data we need to make the right decisions.
We use a variety of methods to collect data and user insight, tailoring the selection to each particular client and audience. Some of the methods we use include:
- Google Analytics review
- Development capability assessment
- Heuristic user experience review
- Conversion funnel dropout analysis
Once this groundwork is complete, we move into the ongoing work of conversion rate optimisation.
Keeping your website moving forward
Using methods like A/B testing, we look to implement improvements on your website based on the information gathered in our initial research.
Aiming to fix identified barriers in the user journey and areas where the conversion funnel is losing the most users, our CRO approach is based on ongoing research and testing – CRO isn’t about making one change, it’s about making ongoing enhancements that continue to drive improvement on top of improvement.
By always consolidating on confirmed successes, our CRO services deliver results based on data and user insight. This means we’re always acting from an informed position, instead of basing our approach on assumptions, opinions or what went before.
Want to find out how we can make your website work harder? Call us today.