Reaching a decade in age is a significant milestone for any company. In this time we have seen the internet grow and develop and with it, the digital marketing industry burgeon into what it is today. Read more >
We’re only 4 months into the year and in terms of organic search, it’s been eventful to say the least! Google updates its search algorithm hundreds of times each year, but it’s only on occasion that these updates have a significant effect on search results, to the extent that we... Read more >
You may have heard of the phrase "responsive design" before. If you haven’t then this article is for you. The phrase is appearing more and more in Request for Proposal (RFPs) documents and website briefs that we receive here at Coast and I'm sure that frequency will only increase as... Read more >
Having recently returned as Managing Director of Coast Digital I am keen to share some of my experiences from the past 2 years, particularly the work I have been undertaking with the charity Harambee for Kenya. Read more >
Brighton SEO is rapidly becoming the preeminent conference for the SEO industry in the UK and in only a few years has forged itself a place as a highly popular, respected event. Brighton SEO gives agencies, in house operatives and search marketers from all over the country the chance to... Read more >
With just over a month to go until the deadline for compliance with the EU ePrivacy Directive, I’ve had a number of clients and fellow marketers ask me what I’m doing about it and how they should be gearing up for action. Read more >
B2B Marketing has added a brand new event this year to its already excellent events programme and I’m delighted to announce that Coast Digital will be part of it. Read more >
One of the key attributes of digital marketing has always been measurement and as digital marketers we are blessed that we can use tangible metrics that bring transparency and accountability to our activities. But as the industry becomes more advanced and grows up, I am increasingly making the realisation that... Read more >
Over the last 12 months, I have noticed a definite shift in the way marketers approach their digital activity. When I first joined Coast Digital I was working in the online marketing team delivering search solutions for our clients, many of whom used the agency solely for this purpose. I... Read more >
It won’t be long before internet usage from mobiles is greater than desktops. According to a study by market analyst firm IDC (Aug 2011);'The number of people accessing the Internet from smartphones, tablets and other mobile devices will surpass the number of users connecting from a home or office computer... Read more >
Over the last few weeks several friends and family members have been invited to upgrade their mobile phones. All, without exception, have chosen one of the latest smartphones. Latest industry stats confirm 1 in 5 people now own a smartphone compared to 1 in 10 last year. Read more >
So, I’ve done a few posts on the ICO regulations now, and I’m trying to stay on top of the developments in the area as it’s likely to have a big effect on the work the team and I do here at Coast. I heard an anecdote yesterday and realised... Read more >
The role of Twitter in marketers’ kit bags has grown hugely since its launch in 2006; for brands, Twitter is no longer optional – it's essential. It has enabled B2B marketers to enter the realms of social media marketing, allowing them to 'talk' and 'listen' to their customers. It is... Read more >
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