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15
May 12

Celebrating in Style - The Coast Digital 10th Birthday Bash

by Tom Pretty
Reaching a decade in age is a significant milestone for any company. In this time we have seen the internet grow and develop and with it, the digital marketing industry burgeon into what it is today. Read more >
Tom Pretty Photograph
02
May 12

Organic Search 2012: The Story So Far

by Mike Hall
We’re only 4 months into the year and in terms of organic search, it’s been eventful to say the least! Google updates its search algorithm hundreds of times each year, but it’s only on occasion that these updates have a significant effect on search results, to the extent that we... Read more >
25
Apr 12

What is responsive design?

by Ian Dunstan
You may have heard of the phrase "responsive design" before. If you haven’t then this article is for you. The phrase is appearing more and more in Request for Proposal (RFPs) documents and website briefs that we receive here at Coast and I'm sure that frequency will only increase as... Read more >
24
Apr 12

Advanced Web Ranking; An Overview

by Michael Carden-Edwards
A quick look at the Advanced Web Ranking software package by Caphyon. Read more >
19th Apr 2012

Working with Harambee for Kenya

by James Frost
Having recently returned as Managing Director of Coast Digital I am keen to share some of my experiences from the past 2 years, particularly the work I have been undertaking with the charity Harambee for Kenya. Read more >
18th Apr 2012

Brighton SEO 2012 - Thoughts from the Day

by Mike Hall
Brighton SEO is rapidly becoming the preeminent conference for the SEO industry in the UK and in only a few years has forged itself a place as a highly popular, respected event. Brighton SEO gives agencies, in house operatives and search marketers from all over the country the chance to... Read more >
11th Apr 2012

EU ePrivacy Directive - what it means for you

by Ali Jones
With just over a month to go until the deadline for compliance with the EU ePrivacy Directive, I’ve had a number of clients and fellow marketers ask me what I’m doing about it and how they should be gearing up for action. Read more >
4th Apr 2012

B2B Marketing launch new event - and we're part of it!

by Ali Jones
B2B Marketing has added a brand new event this year to its already excellent events programme and I’m delighted to announce that Coast Digital will be part of it. Read more >
28th Mar 2012

Has measurement become too complicated for its own good?

by Richard Brenkley
One of the key attributes of digital marketing has always been measurement and as digital marketers we are blessed that we can use tangible metrics that bring transparency and accountability to our activities. But as the industry becomes more advanced and grows up, I am increasingly making the realisation that... Read more >
22nd Mar 2012

Why integrated digital services cannot be ignored

by Natasha Barr
Over the last 12 months, I have noticed a definite shift in the way marketers approach their digital activity. When I first joined Coast Digital I was working in the online marketing team delivering search solutions for our clients, many of whom used the agency solely for this purpose. I... Read more >
13th Mar 2012

Things to think about when planning a B2B mobile website

by Robin Moore
It won’t be long before internet usage from mobiles is greater than desktops. According to a study by market analyst firm IDC (Aug 2011);'The number of people accessing the Internet from smartphones, tablets and other mobile devices will surpass the number of users connecting from a home or office computer... Read more >
12th Mar 2012

M-commerce - ready or not?

by Hilary Rogers
Over the last few weeks several friends and family members have been invited to upgrade their mobile phones. All, without exception, have chosen one of the latest smartphones. Latest industry stats confirm 1 in 5 people now own a smartphone compared to 1 in 10 last year. Read more >
7th Mar 2012

Perspective on the ICO Regulations and Privacy

by Darren Bond
So, I’ve done a few posts on the ICO regulations now, and I’m trying to stay on top of the developments in the area as it’s likely to have a big effect on the work the team and I do here at Coast. I heard an anecdote yesterday and realised... Read more >
5th Mar 2012

Twitter: A B2B Best Practice Guide

by Ali Jones
The role of Twitter in marketers’ kit bags has grown hugely since its launch in 2006; for brands, Twitter is no longer optional – it's essential. It has enabled B2B marketers to enter the realms of social media marketing, allowing them to 'talk' and 'listen' to their customers. It is... Read more >
2nd Mar 2012

Google's Venice Update & Location Specific Results; The Big Questions

by James Fairweather
We've seen another Google Algorithm update; We take a look to see what questions the changes raise for the industry as a whole. Read more >
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