marketing you can measure

Usability

You cannot afford to ignore website usability. It has been said that for every £1 invested in usability you’ll get £6 back, once the suggested improvements have been made (e-consultancy).

But it’s difficult to be objective about your own website. This is where we can help. We understand what works and how users interact with your site.

We’ll help you identify problem areas, resolve challenges and unlock potential. Our advice will make a real impact on your success. Just look at the results we’ve delivered for our clients.

What does it involve?

We’ll examine and review your website using a range of criteria including: user experience, user journey, site navigation, page download times, and product findability.

Gain a competitive advantage

We’ll tell you how engaging your site is. Is it easy to use and accessible to all? What is your task completion rate? Even if your brand isn’t widely recognised we’ll help you beat the established competition by being more user-friendly.

What do we provide?

  • Focus groups to uncover usability strengths and weaknesses
  • Identification of areas where your website is failing to perform
  • Use of analytics to clarify website efficiency
  • Suggested improvements to increase conversions and web sales
  • A full review and our recommendations

We can help make your site user-centred. Taken together with other consultancy services such as competitor benchmarking, improving usability will deliver customer satisfaction and take your ROI to new heights.

What does it cost?

This will vary depending on your site technology, size, and objectives. Reports can be ongoing, or one-off.

What to know more?

We enjoy fantastic working relationships with our clients because our passion is to ensure you succeed. Contact us to learn more about usability.

Publications

A guide to improving website usability



Talk to us

Please contact us if you are interested in finding out more about our online marketing services

Tel: 0845 450 2086
or click here to email us