How strategic thinking can drive acquisition and retention
If you are struggling with low onsite conversion rates, fewer renewals from existing members or having trouble integrating offline with online marketing, we hope this guide will provide some useful insight.
The guide we will explore some of the major challenges and their solutions, the elements to consider when creating a Digital Strategy for a Membership Organisation and the importance of audience research.
In this guide we look at:
- The key components of a multichannel strategy
- Understanding your audience
- Channels to leverage for improved acquisition and retention
- A recent case study example
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