Waterscape
A new-look website for Waterscape: British Waterway's official guide to Britain's canals, rivers & lakes
Date: November 2007
Challenge
- The existing website failed to communicate purpose.
- Usability was poor, with complexity resulting in confusion.
- The site lacked emotional impact & engagement.
“We are delighted with the excellent advice we have received from Coast Digital. Thanks to their professional help we are confident that waterscape.com will rank very highly in the natural search results.” Nicky Ross, Marketing Services Manager, Waterscape.
Solution
- Assessment of on-site user journeys. Recommendations made.
- Rationalisation strategy. Simplification & streamlining of website content.
- Development of wireframes & revised information architecture.
- Working closely with the Waterscape client development team to refine content & agree new site map.
- Production of design templates for integration with client’s content management system.
- Preparation of best practice guide for search engine optimisation (SEO).
- Ongoing advice regarding optimisation & SEO strategy.
Results
- An attractive, highly usable consumer website; a complete & authoritative guide to enjoying life by the water.
- At over 700,000 pages, the site is easy-to-navigate and creates a strong sense of emotional engagement.
- Optimised website content ensures the site ranks highly in natural search.
casestudy-waterscape_web.pdf - 149kb
Visit Website: www.waterscape.com
