SECOM plc
View all case studies >SECOM plc is a leading provider of security solutions to homes, businesses and the public sector, generating an annual turnover of £5bn.
With a limited social presence, they needed to increase awareness through improving interaction. Achieving greater numbers of website visits from social channels was also a priority.
A Twitter competition based on personal safety was devised.
For the chance to win a personal alarm, followers were encouraged to tweet relevant facts from a competition landing page.
Police forces, safety charities and colleges were also targeted as a means of increasing reach.
To increase website traffic from Facebook, a company timeline was created that showed fans the role SECOM have played in shaping the modern security industry.
The strategy successfully improved engagement with SECOM’s social audience and dramatically increased website visits from social channels.
Traffic from social channels achieved a conversion rate of 14.3%, more than double the site average, demonstrating the lead generation and ROI potential for social media marketing.
A social competition delivering 113% more visits from Twitter
Social media traffic with a conversion rate double the website average
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