A plan to drive engagement
A Twitter competition based on personal safety was devised.
For the chance to win a personal alarm, followers were encouraged to tweet relevant facts from a competition landing page.
Police forces, safety charities and colleges were also targeted as a means of increasing reach.
To increase website traffic from Facebook, a company timeline was created that showed fans the role SECOM have played in shaping the modern security industry.
A social media strategy that generated leads
The strategy successfully improved engagement with SECOM’s social audience and dramatically increased website visits from social channels.
Traffic from social channels achieved a conversion rate of 14.3%, more than double the site average, demonstrating the lead generation and ROI potential for social media marketing.