Streamlined experience for Mobile
Initially analytical data was studied to identify the devices being used and the most popular content for mobile visitors.
This research was presented to key stakeholders. The findings also enabled the prioritisation of content and messaging for the mobile website.
A sitemap for the mobile website was developed, followed by the creation of wireframes for mobile pages and the optimisation of content for mobile devices.
Designing and developing mobile solutions
The streamlined mobile website was designed in accordance with existing branding for a coherent user experience. A key aspect of its design was the integration of real time share price information, from a third party data provider.
The mobile website now provides a platform for investors whilst giving senior management a simple, straightforward and above all mobile means of engaging with executive management peers.