Morgan Crucible plc
View all case studies >Morgan Crucible plc is a FTSE 250 listed company which designs, develops and manufactures advanced material solutions.
They required a brief version of their corporate website that delivered investor critical information.
The requirement for a mobile specific website was partly based on the perceived higher proportion of investors accessing the internet using mobile devices.
Initially analytical data was studied to identify the devices being used and the most popular content for mobile visitors.
This research was presented to key stakeholders. The findings also enabled the prioritisation of content and messaging for the mobile website.
A sitemap for the mobile website was developed, followed by the creation of wireframes for mobile pages and the optimisation of content for mobile devices.
The streamlined mobile website was designed in accordance with existing branding for a coherent user experience. A key aspect of its design was the integration of real time share price information, from a third party data provider.
The mobile website now provides a platform for investors whilst giving senior management a simple, straightforward and above all mobile means of engaging with executive management peers.
Stephanie Henwood,Marketing Manager, Digital Media,Morgan CeramicsA simple, straightforward mobile user experience.
A mobile website based on analytical research and commercial objectives.
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