Generating Quality Leads in Niche B2B Markets
I had the opportunity of speaking at Figaro Digital’s Health Check event today hosted at Arsenal’s Emirates Stadium in London and despite the fact I don’t think much of the football team, the venue was fantastic. The Health Check is a one day event which is aimed at marketers seeking new suppliers for forthcoming projects.
My presentation today was on the subject of generating and converting high value, high quality leads in niche B2B markets, or as it’s more commonly know; finding the needle in the haystack! I had the pleasure of presenting alongside one of our clients, Jason Elkins, Marketing Manager at EWA Ltd, where as a business operating in the niche contact centre and database management market, we explored the challenges of generating, nurturing and converting hard to find, quality leads.
Take a look through my slide deck and be sure to download your free Pay Per Click (PPC) Idea Book at the bottom of this post!
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