If the last 18 months have shown us anything, it is that for businesses to thrive, customer loyalty and attraction is so important. Our websites are the window to our brand, are the first taste of customer service and in many cases our revenue generator whether that be direct cash from ecommerce, lead generating or donation collection. Our websites need to work in the most simple, effective, and creative ways possible.
In our latest webinar, our Head of User Experience, Tom Pretty, will show you the Biometric tools that will help tap into your visitors’ emotions in order to release those happy endorphins that will have them coming back to you time and time again, rather than causing the disappointment that will have them running to a competitor.
Included in this webinar will be:
- An introduction to biometric data sources and testing
- How biometrics taps into users’ emotions
- Practical applications of biometric testing for digital marketing
- How this new insight can improve your brand presence and website UX