With businesses facing such uncertain times due to the global COVID-19 crisis, we want to share our expertise to better equip you to weather this unprecedented period. As such, we hosted a free webinar on the topic of Creating an Effective Digital Strategy.
It has never been more important to revisit and reassess your Digital Marketing Strategy. We must look to adapt and find new ways to do business in the present, and to ensure we are prepared for recovery, once things return to normal.
With this in mind, Digital Strategy Director, Darren Bond delivered a well-attended session, with the following topics covered:
- Research – what you need to find out before you can create an effective strategy.
- Proposition – you need to know what you’re communicating – what products/services you’re pushing and how you’re pushing them; what are your key messages & USPs?
- Opportunity Analysis – what tools you can use to help define opportunities and where existing data might help.
- The Current Situation – COVID-19 has hit us all – how can we adapt our strategies to outside influences?
Afterwards, Darren hosted a Q&A session, where attendees were able to put their questions to him.
If you’d like to do some further reading on creating a Digital Strategy, we have a free guide available to download: