Yesterday our Content Specialist Pete Fitzgerald delivered another in our popular series of webinars. This one was on the theme of Content Marketing Strategy, as a natural follow on from last year’s ‘Essential Guide to Content Marketing’, which can be downloaded free here:
To achieve high quality content that meets its goals and makes the most of the time you spend on it, you need to take a strategic approach to all elements of Content Marketing.
To this end, in this webinar Pete discussed how to start implementing your Content Strategy via the following structure:
- Creation & Implementation