Attribution Modelling 101

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Creating a model that properly measures the success of your digital marketing campaigns is one of the biggest challenges we currently face as marketers.

Top of funnel activities generally don’t get the recognition they deserve from traditional measurement methods. That’s why attribution modelling is so important – if you’re going to make decisions about your marketing budget, you need to do it with the right information in hand.

This webinar will cover a multitude of topics, including:

  • Understanding what attribution is and the role it plays
  • Understanding the different models, and what they’re used for
  • Using a real case example to demonstrate appraising performance with different models, and how to use this to make better decisions

This will be followed by a Q&A, so you can submit your questions to Darren.

darren bond
Presented by Digital Strategy Director, Darren Bond.

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Further Reading


How attribution models work, why you need them and which one to use