Paid Social & Display Executive

An exciting opportunity to be part of Coast’s Online Marketing team, working with clients to deliver innovative Display campaigns.


Digital Marketing

Reports to:

Senior Display Specialist

Main Function of Job Role:

The role of the Paid Media Specialist is to research, plan and implement strategies for effective paid media campaigns. This may include the set up and ongoing management paid media campaigns across multiple platforms, attending customer meetings and formulating marketing strategies to meet the clients’ objectives. The objective is to deliver the highest level of service to our clients and maximise return on their marketing budgets.

In addition to these functions, employees are required to carry out such other duties as may reasonably required within your skill and competence.


You will be based at the Company’s offices at:
Beacon End Courtyard, London Road, Colchester, Essex, CO3 0NU and will be required to travel away from the Company’s premises to locations across the United Kingdom, as your duties may necessitate.

Main Duties:

  • The daily management of client marketing:
    • Define account strategy, and plan campaigns to meet client objectives
    • Set up and manage paid media campaigns for a range of clients across Google, Bing as well as a range of platforms, DSPs, and social networks, including Facebook, Instagram, Twitter and LinkedIn
    • Provide ad hoc advice and guidance to the client to maximise the return on investment
    • Monitor campaigns, optimising where necessary and produce weekly/monthly reports
    • Grow and develop existing campaigns using all the tools available
    • Client communications on a daily basis, ensuring their complete satisfaction with the service provide
    • Internal activities for the wider team:
      • Work with the Senior Display Specialist to develop the paid media offering, set and meet standards for work quality, and deliverables
      • Help develop reporting methodologies to improve visibility and insight for clients
      • Research latest trends and relay to others
      • Educate sales team to ensure high levels of product awareness and understanding
      • Evaluate new marketing technologies, techniques and partners
    • Website analytics and analysis – providing customer insights and recommendations as well as tagging websites for tracking and conversions with various tools (GA, GTM, GCM etc)
    • Analysis of industry issues and make recommendations based on this analysis
    • Continually look at ways to improve efficiency and productivity within the online marketing teams
    • Maintain personal organisation to achieve at least the company stated minimum utilisation target
    • Provide the Digital Strategy Director with advice and guidance when reviewing operational procedures and make recommendations for changes to improve methods, controls and operational efficiency
    • Assist the Digital Strategy Director in identifying, implementing and maintaining best practice standards and methods
    • Continually look at ways to improve customer satisfaction, communication, quality assurance and customer retention

    Skills & Competence Required:

    • Experience of developing and managing campaigns across social media platforms such as Facebook, Twitter & LinkedIn (essential)
    • Experience of successfully setting up and running display media campaigns, especially within programmatic (preferred)
    • Experience of trafficking display creative through ad servers like DoubleClick (preferred)
    • Experience of implementing and using Google Analytics and Google Tag Manager – (essential)
    • Strong communication and liaison skills – both written and verbal (essential)
    • Well organised with exceptional attention to detail – (essential)
    • Good knowledge of Microsoft Word, Excel, PowerPoint and Outlook – (essential)
    • Good literacy, numeracy and accuracy skills – (essential)
    • Relevant Google Qualifications – (preferred)
    • HTML skills – (preferred)

    Our package

    In return you’ll receive our great employee package including:

    • A competitive salary
    • Private health care (after 6 months service)
    • 25 days holiday per annum
    • Flexible start time (7:45am – 16:30pm or 8:45am – 17:30pm)
    • An early finish on Fridays – 15:30pm
    • Contributory pension scheme 3%

    And on the social side you can look forward to regular company-organised events.
    If you are interested in this opportunity we’d love to hear from you. Please get in touch by emailing your CV to


Our great perks

Company-contributed pension
Regular staff socials/cinema nights
Flexible working and a 15:30 finish on Friday
Profit share scheme
Free parking
Monthly peer award
25 days holiday and all bank holidays
Childcare vouchers
Free soft drinks fridge and tea and coffee
Attendance at conferences and events
Cycle to Work scheme
Private medical insurance