UX

User experience has gained huge momentum in recent years, and for big commercial companies, it’s now unthinkable to have a digital team without a UX specialist contributing to product change. For the most part, the days when websites were entirely focussed on what the business wanted to say are far behind us. However, what differs […]

As Business Development Manager at a Digital Marketing Agency delivering UX Design & Build Projects (as well as Strategic Digital Marketing Campaigns), I’m acutely aware that I’m often the first interaction with our clients. And, as we all know, first impressions count – a heavy burden indeed with almost 50 mouths to feed back in […]

In a recent webinar we discussed the importance of user research in the website design process and why, here at Coast Digital we see engaging users and building insight as essential. Within the webinar we spent time discussing some of the methods we employ to perform user research. The choice of which are based on […]

In this week’s edition of our Friday Knowledge Share, UX Consultant Michael Dravnieks discussed how the concept of “scarcity” influences consumers from a marketing perspective. He explained that in a world full of constant stimulus, we often rely on what are known as “information shortcuts”. These shortcuts consist of tried and tested traditions, and patterns of behaviour. For […]

Surveys can be a great way to collect a large amount of data very quickly, particularly if you have mailing lists or customer databases at your disposal. They’re also a great way to recruit for telephone interviews for deeper insight. The down side is that if your survey isn’t asking the right questions you might […]

My job has always mostly involved trying to drive more and more high-quality traffic to client’s websites. But the problem is, once that traffic gets there there’s a limit to how much influence I have over it. The bottom line is the end goal for business is always more revenue and a better return on […]

Your users lead busy lives, which often results in short attention spans. Therefore if your landing page doesn’t meet your user’s needs, whilst directing them towards your objective quickly, you may have lost them for good! You can spend a fortune on directing traffic to your website, but if your landing page isn’t achieving its objective, […]

It was in Forrester’s Top Technology Trends for 2014 report where they stated that a great digital experience is no longer a nice-to-have; it’s a make-or-break point for your business as we more fully enter the digital age. So with that in mind, it’s critical that you consider and incorporate UX into your next website design process. UX Consultant, […]