user research

Every website has a different user base, so the first thing to bear in mind is that your users are unique to your site. What works on other sites might not work for you and your audience, and visa-versa. So who are your users? Many companies make a lot of assumptions on who their users […]

In the digital world, online user experience (UX) has been prevalent since the early 90s. Since then, the concept has continuously evolved to reflect the expectations of consumers in this modern world of ours. Because UX is at the core of any digital marketing strategy worth its salt, trying to understand and predict the mindset […]

Whether it’s setting up your next digital marketing campaign, or building your new website, users need to be at the centre of your thinking – content is no different. I’ve written previously about how to make your content more user friendly, which includes some practical tips that you might find helpful. In this article, I […]

In a recent webinar we discussed the importance of user research in the website design process and why, here at Coast Digital we see engaging users and building insight as essential. Within the webinar we spent time discussing some of the methods we employ to perform user research. The choice of which are based on […]