social media marketing

When done right, multi-channel Pay Per Click (PPC) campaigns can be a great asset to your business. Advertising across multiple channels means you can reach more people, direct them to your website and increase your overall brand awareness.   Alas, as with most things, there are common mistakes teams can make which affect your campaign results. […]

A good place to start is a reminder of the platforms included under the umbrella of Social Media. We focus on (in order of monthly active users): Facebook – 2.32 Billion Users YouTube – 1.9 Billion Users Messenger – 1.3 Billion Users Instagram – 1 Billion Users Reddit – 330 Million Users Twitter – 330 […]

We’re all aware of how social media has changed the way brands communicate, the real question though is how can you establish which platforms are relevant to your business and how do you match strategy with objectives? Figaro Digital’s Social Media Seminar today was geared towards solving these issues, common amongst marketing managers. I had […]

Recently, you may have noticed that Tweets with links in them are beginning to look a little different. As opposed to simply giving Twitter users a basic link to a site, many Tweets with links in are now expandable, offering us images and excerpts of the page that the link directs us to. I found […]

My past couple of days working in Coast Digital have opened my mind up to so many different techniques of digital media and how these are used to promote and market a range of companies. I have learnt so much about the different aspects of digital marketing which has helped me to gain an insight […]