SEO

There is often a misconception that content marketing and SEO are not integrated, and even theories around content marketing taking over SEO for good – but this makes no sense to me. For all intents and purposes, content marketing and traditional SEO are working towards the same goal. They are designed to make suitable pages […]

Having an internal link strategy is not only important for your website to perform better organically, but for your users who need to find the quickest routes around your website. Internal links are a great way to encourage reading, increase rankings, and boost page authority. I’ve found a solution to help you build your own […]

Optimising your On-Page SEO doesn’t have to be problematic or time consuming, but without knowing the fundamentals, it can be difficult to understand why your content is underperforming. Thankfully there are number of methods we can use when approaching on-page. Check out these 9 easy elements to remember when optimising your site for Organic Search: […]

So, another BrightonSEO conference has been and gone, and just like April, it was great. An incredible line-up (as usual), great topics and knowledgeable speakers, and a couple of free t-shirts! Yet again, my biggest disappointment is that I couldn’t attend all of the talks. After all, there’s only one of me (much to the […]

Following Google’s March 2019 Core Algorithm Update (catchy name, right?) and a significant failure in relevant information communication, March has been proven to be an eventful month for SEO so far! Core Update The March 2019 Core ranking algorithm update has created a lot of buzz in the last few days, with many people thinking […]

TL;DR – It used to be way easier! When I first started working at Coast Digital, I was around 6 months into my SEO career. I’d previously worked for an extremely small agency and had picked up some basic knowledge that was just about enough for me to get by and achieve positive results for […]

Around 15% of the world’s population – that’s approximately 1 billion people – live with a disability. This makes them the world’s largest minority. Roughly 13.3 million people (approximately 1 in 5) in the UK alone are disabled, only 17% of these people were born with their disability. When we think of web accessibility, we […]

If you consider how different a Google SERP (search engine results page) looks now compared to 5 years ago, it’s clear to see that search marketing has been through an often-painful process of evolution. I’d posit that organic search has been changed by 3 main drivers: Changes in the way we search – including the […]

Search Engine Optimisation presents a whole host of challenges – one of which is responding to shifts and changes in the way search engines assess and rank your website. The dreaded words ‘algorithm update’ will send a shiver down the spine of many a digital marketer. While it’s true that Google in particular has a […]

BrightonSEO has grown exponentially in the past few years, showcasing the increasing interest in the SEO industry. Over 3000 people, from SEO veterans to newbies were in attendance. There were also an impressive number of speakers at the conference, 78 speakers over 7 stages to be precise. BrightonSEO couldn’t have put it better themselves – […]