programmatic display

In 2014, the IAB estimated that by 2018 programmatic spend within display advertising would have grown from 28% in 2018 to 80% of all marketing spend – and it’s looking very likely with the UK’s programmatic spend reaching 79% in 2017. The rise of programmatic spend has enabled more ad-tech companies to invest in technologies […]

As a Senior Programmatic Specialist here at Coast Digital, I spend most of my time helping our clients understand and make the most of their media budgets through the medium of display advertising and talking to prospects about the opportunity this channel presents. As such, I regularly hear questions or misconceptions about programmatic display advertising. […]