Pay Per Click

Probably one of the most common questions us Account Managers get asked by clients is: “Why would I bid on my brand terms when I’ll get the clicks through organic anyway?” Why indeed? When it comes to trimming the fat from a paid media budget, one of the first things that tends to go on […]

After Google’s removal of ads on the right-hand side of the search engine results pages (SERP’s) – leading to a subsequent increase in the number of ads at the top of these pages – it has now also added the possibility to increase the number of characters in the copy of the ads. These Expanded […]

If you perform a Google search today, you may notice that the SERP (search engine results page) you see is quite different to what you would have seen running the same search only a few days ago. That’s because, as of the 22nd of February, Google has removed all right hand ads from the SERP […]

I’ve just received an email from Google that contains the wonderful phrase ‘offline conversion tracking’, something that we’ve all been chasing for years. The reasons for my excitement; do we finally have the ability to follow the user into the sales pipeline once they’ve completed an online conversion? Can we then import that sales data […]