Paid Advertising

When done right, multi-channel Pay Per Click (PPC) campaigns can be a great asset to your business. Advertising across multiple channels means you can reach more people, direct them to your website and increase your overall brand awareness.   Alas, as with most things, there are common mistakes teams can make which affect your campaign results. […]

From its origins as an online book shop in 1995 to now holding the title as the largest internet company by revenue in the world, no one can deny that Amazon has truly dominated the digital landscape. In fact with more than 353 million products available online, Amazon has now surpassed Google as the number […]