local seo

In the world of local search, your Google My Business profile is one of the first things that searchers see. This means that it is likely to be central to your online reputation and influence your customer experience. Key among the features of Google’s business listings is customer reviews. Recent research from My Testimonial Engine […]

Local search engine optimisation (SEO) is key to the performance of any business. Utilising local SEO makes it much easier to target a local audience for your website, store front or service area. Whilst there might be a need to attract customers and clients from locations outside of the direct audience, establishing a strong local […]

If you consider how different a Google SERP (search engine results page) looks now compared to 5 years ago, it’s clear to see that search marketing has been through an often-painful process of evolution. I’d posit that organic search has been changed by 3 main drivers: Changes in the way we search – including the […]