Google Analytics

Google Analytics is a powerful tool in its own right, but with the addition of further tools, our job as marketers or digital analysts can be made that bit easier. There are a plethora of tools available on the internet that can help you, but we are going to focus on a select seven – […]

Recently Google has been slowly rolling out a new Home View across Google Analytics accounts. We finally have the new Home View, so what’s changed? Data that’s automatically configured for you In short, we have been treated to a mega report when we login to Google Analytics. Think of it as a report or dashboard […]

If you use Google Analytics on a regular basis, you may have noticed a few design changes. In this article, we’ll look at what’s new. Before we start, it’s important to know that no new features have been added, these are purely aesthetic changes. 1. Material Design The design will now seem more familiar. I […]

There are a number of websites out there providing ‘services’ which in doing so send fake traffic and low quality referrals to your site. These sites are a thorn in the side of Analytics data and lead to a horrid skew that we could all do without. The biggest culprit is semalt: But there are […]

We use Google Analytics for monthly reports, investigating issues, monitoring performance in various channels and much more. But sometimes, when you’re swamped with work or just distracted by other things, there isn’t time to delve into Google Analytics and look at the data on a regular basis. This potentially means two things; that we’re missing […]

Every now and then the nasty side of our industry rears its ugly head and an innocent business has its website hacked for one reason or another. There are lots of different types of hacking, all with different purposes. Some are obviously aimed at stealing customer details and payment information, this is worst case scenario […]

This morning, I’ve been sampling the delights of the beautiful village of Marston Moretaine in Bedford, running an Analytics Workshop for one of CIM’s Digital Marketing Bootcamps. A failure to incorporate analytics into any form of digital campaign is essentially marketing blindfolded and will prevent you from understand the effectiveness of what you’re doing and […]

For as long as I can remember people have talked about attribution modelling with digital channels. With the blend of channels getting increasingly complex (before we even think about offline) it’s becoming more and more important for marketers (especially those in more strategic positions) to understand the role each channel in the plays in their […]

I’ve been digging through Google’s newly released tool, Tag Manager – there’s plenty of documentation online already, so there’s no need for me to repeat that. There are comprehensive posts on the topics of: All about Tag Manager Getting Started with Tag Manager Implementing Google Analytics with Tag Manager Previewing and Publishing tags It strikes me […]