digital marketing

When done right, multi-channel Pay Per Click (PPC) campaigns can be a great asset to your business. Advertising across multiple channels means you can reach more people, direct them to your website and increase your overall brand awareness.   Alas, as with most things, there are common mistakes teams can make which affect your campaign results. […]

There are no two ways about it, COVID-19 is making business life challenging. The only way you can reach people is making sure you take their message to their homes, homes that are right now being bombarded with lockdown messages from every angle. So how can you cut your way through the noise and make […]

There are many branches of digital marketing, typically including disciplines such as: Search Engine Optimization (SEO) Content Marketing Social Media Marketing Pay Per Click (PPC) Affiliate Marketing Native Advertising Marketing Automation Email Marketing Online PR Inbound Marketing Many of the skills that are needed to work in digital marketing are specific to individual disciplines, but […]

When I was closing in on my last days of school, my friends all seemed to have clear ideas about what they wanted to do afterwards, but I found myself lacking direction and inspiration. Chef? Journalist? Astronaut? I just didn’t know. But then one day, my dad needed help promoting his new alarm clock venture […]

When it comes to marketing budgets, there’s always a push/pull between the various types of paid advertising you can undertake. In terms of how that budget is split between digital marketing and other ‘traditional’ media channels like television or print advertising, you probably won’t be surprised to read that I, a digital marketer, believe that […]

In 2003 WordPress launched as a rudimentary tool to improve typography. Now in 2017 over 27% of the entire World Wide Web is using WordPress to power their websites, with more than 24 posts being published every second. So with 1 in every 4 websites using WordPress as their CMS, it’s more than likely that […]

Unless you’ve been living under a rock for the past couple of days, you’ll be well aware that the mobile gaming app, Pokemon GO, became unofficially available in the UK earlier this week – since then, the game has exploded and, for many of us taken over our lives… A walk in the park was […]

In the first article in our series on digital marketing strategy, we look at what a strategy entails and why it’s important if you want to succeed online. Digital marketing has become intrinsic to the success of businesses at any scale – from huge transnational corporations to small, local businesses. But the same thing doesn’t […]

Website design, user experience, CRO, content, PPC, display, email, SEO… these are the varied elements and channels that make up online marketing. But what unifies all of them in a productive and efficient way? Digital Strategy As part of your digital strategy, you should plan your budget against estimated returns and assess the opportunities available […]

In this month’s episode of Coast TV, Online Marketing Executive, James Clark shows you how to determine which tools are the right for your digital marketing toolkit. When it comes to digital marketing, there are countless choices available when reviewing tools to assist with your objectives. As a result, it can sometimes become quite daunting to ensure you […]