content strategy

Whether it’s setting up your next digital marketing campaign, or building your new website, users need to be at the centre of your thinking – content is no different. I’ve written previously about how to make your content more user friendly, which includes some practical tips that you might find helpful. In this article, I […]

Welcome to the final part in our mini-series on clickbait and content marketing. In part 1, we looked at how we can use clickbait as a case study. In part 2, we looked at how clickbait has shaped the kind of content that succeeds in the modern social media space. In this final part, we’ll […]

The Coast Digital Content Roundtable was the first time we’ve hosted such an event. The day brought together a group of marketing professionals from our diverse range of clients, each from different sectors including manufacturing, telecommunications, technology, finance and customer services. The event was held in Wallacespace Convent Garden, which provided the ideal environment, location […]

Only 5% of leads that come into a business are ready to make a buying decision right now… Sound familiar? In my role I get to speak to a lot of marketers, from a lot of different businesses, I hear this (or something similar) a lot. When I ask what the number 1 challenge is […]