content planning

“Content is King!” – In our industry that term has been so over-used it makes me (and most other marketers) groan every time it’s mentioned. Alas, there’s a reason it has been used so much; great content is essential to any decent digital marketing activity for many, many reasons: Content engages with your audience Content […]

Only 5% of leads that come into a business are ready to make a buying decision right now… Sound familiar? In my role I get to speak to a lot of marketers, from a lot of different businesses, I hear this (or something similar) a lot. When I ask what the number 1 challenge is […]