content marketing

There is often a misconception that content marketing and SEO are not integrated, and even theories around content marketing taking over SEO for good – but this makes no sense to me. For all intents and purposes, content marketing and traditional SEO are working towards the same goal. They are designed to make suitable pages […]

There’s a tendency for people to see content as something of a necessity – something that has to be done, that can be done by anyone, and that doesn’t operate within the same kind of rigorous parameters that can be applied to other forms of digital marketing. When we talk about content marketing as a […]

So, this is GDPR. Based on the state of my inbox, I’m not convinced it’s made the difference most people expected it to. The reality is, we’re still in limbo. Much like the Cookie Law before it, things won’t change until they absolutely have to. Until someone takes that first big fine, GDPR isn’t going […]

When I sat down to write a blog today, I’ll be honest… I was struggling for ideas. As is often the case when confronted by a blank page, I started down the spiral that I think most creative types know well. And where did I find myself, at the bottom of that spiral? I found […]

Content is king. You’ve probably heard that before. Understanding that you need content for your digital marketing to succeed – whether that’s the content at the core of a multi-channel marketing campaign, or the content that will push your website up the SERPs – is just the first step. The next, and perhaps more difficult, […]

Like so many other things in the world of digital marketing, content can become as complex as you want to make it. Concerns about purpose, promotion and strategy are all worthy things to spend your time thinking about. When you get too bogged down in this kind of detail, it’s easy to forget the simple […]

Welcome to the final part in our mini-series on clickbait and content marketing. In part 1, we looked at how we can use clickbait as a case study. In part 2, we looked at how clickbait has shaped the kind of content that succeeds in the modern social media space. In this final part, we’ll […]

In this part of our mini-series on clickbait, we look at how the success of clickbait has influenced the kinds of content we now see on social media, how we can apply these successes to our own work, and how clickbait is adapting and evolving to compete in the modern social media sphere. If you […]

Made you look. To many users on social media, this is what clickbait has become. A cheap trick that leaves you feeling like you’ve wasted your time. As digital marketers and people who take content seriously, we shouldn’t disregard clickbait. Instead, we should look at why it exists, what it does well and what we […]

Firstly I’m going to apologise for the headline, it’s the type of clickbait that is becoming increasingly common in our media. However, I’m hoping that you’ll forgive it considering the subject matter – virality. Don’t worry, if you’re only after the ‘rules’… they follow the science bit. What is Virality? Virality refers to something being […]