Algorithm

Following Google’s March 2019 Core Algorithm Update (catchy name, right?) and a significant failure in relevant information communication, March has been proven to be an eventful month for SEO so far! Core Update The March 2019 Core ranking algorithm update has created a lot of buzz in the last few days, with many people thinking […]

If you’re a person who keeps up to date with the latest developments in the search marketing industry, then you’ve more than likely already heard that after almost two years of waiting and debating, Google has finally announced their most recent Penguin algorithm update. Penguin 4.0. What’s changed? Penguin will now be running and updating in […]

In February we officially learned that Google was going to push out a new algorithm designed to reward mobile-friendly web pages. This mobile-friendly update was tipped to be bigger than the Panda and Penguin Google algorithm updates that have hit online marketing within recent years –  during the resulting panic the update got dubbed Mobilegeddon. […]

“Focus on the user and the rest will follow” That’s the first point on Google’s company philosophy under the heading ‘What we believe’. It’s a belief that’s currently under fire from a newly formed group under the name of, coincidentally “Focus on the User”. This new coalition is headed up by Yelp and includes Trip […]

It seems that Google are yet again facing more pressure in Europe this week with concerns over their growing dominance in online markets and the handling of personal data in the wake of the US internet surveillance scandal. In this scenario the German government has been criticising the search giant, claiming their algorithms are in […]

It is a long shot I know, but someday I hope Google releases an algorithm update that completely changes how Link Building works. From my experience of digital marketing and more specifically SEO, Google and the SEO industry have been in an arms race, where SEOs develop a new link building tactic and Google then […]