What is UX and why is it important?
User Experience (UX) refers to how your users perceive and interact with your brand and its products or services.
In the digital marketing arena, UX is more specific to how your end users interact with your website, and whether it provides the most meaningful and relevant experience possible.
Not only is adopting a user-centric approach to your online offering helpful to your customers, it also helps you to achieve:
- Increased online conversions – Clear messaging, engaging imagery, and straightforward navigation create an online journey that is user-centric and eliminates the common conversion barriers and pitfalls.
- Boosted brand trust and loyalty – If your target audience find what they need on your site and have a pleasant, easy experience at the same time, you can boost brand trust and loyalty among your customers.
- A competitive advantage – A purposeful website with an unrivalled user experience significantly reduces the need for your users to visit your competitors’ websites.
- An increase in traffic and return visitors – Users who know they can find what they need on your website efficiently and with ease of use are more likely to both return to and recommend your website.