User Experience (UX) Services

Providing a positive and engaging user experience is what keeps people interested in and loyal to your brand. That’s why creating a user-centric website that prioritises the needs of your customers, while also supporting your business objectives is key to success.

We offer a wide range of UX services that can help you understand your users better than ever, providing you with detailed insights into how best to enhance your website to cater to the needs of your target audience.

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What is UX and why is it important?

User Experience (UX) refers to how your users perceive and interact with your brand and its products or services.

In the digital marketing arena, UX is more specific to how your end users interact with your website, and whether it provides the most meaningful and relevant experience possible.

Not only is adopting a user-centric approach to your online offering helpful to your customers, it also helps you to achieve:

  • Increased online conversions – Clear messaging, engaging imagery, and straightforward navigation create an online journey that is user-centric and eliminates the common conversion barriers and pitfalls.
  • Boosted brand trust and loyalty – If your target audience find what they need on your site and have a pleasant, easy experience at the same time, you can boost brand trust and loyalty among your customers.
  • A competitive advantage – A purposeful website with an unrivalled user experience significantly reduces the need for your users to visit your competitors’ websites.
  • An increase in traffic and return visitors – Users who know they can find what they need on your website efficiently and with ease of use are more likely to both return to and recommend your website.

Our User Experience services give you advanced audience insights

Discover how our UX specialists can help optimise your website to achieve a more user-centric approach.

UX Web Design & Testing

We help you craft a rich and engaging user experience based on detailed data analysis and user interaction.

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Website Review

Our UX specialists offer an impartial, expert review of your website to help you identify key opportunities for improvement.

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User Research & Analysis

Website trends and user behaviour can change over time, which is why conducting regular user research into your target audience is essential.

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Eye Tracking, GSR, & Facial Expression Recognition

How does your website make users feel? Where do they look first? Which areas of your site evoke the most interest? Biometric analysis gives you the answers to all of these questions and more.

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UX Biometric Research Lab

Our purpose-built UX research lab boasts state of the art biometric technology and testing equipment. Perfect for controlled user tests, focus groups, and real-time data analysis.

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We know that industry jargon can sometimes be tricky to understand. For the ultimate list of A-Z industry terms, check out our Digital Marketing Glossary.

Coast Digital showed real expertise when it came to understanding the need to enhance user experience and create a solution which would be of benefit to a wide range of users.

Jon Waring,
Project Manager, South Essex Partnership Trust

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