Find out where you stand with a site audit
Among our variety of SEO services, a website audit is usually the first piece of SEO analysis that we perform. This is because it helps our specialists gain a really strong understanding of how well your business is currently positioned within search results and identify any areas that should be addressed through an ongoing SEO strategy.
These audits are usually spread between four main areas:
- Technical SEO Audit
- Keyword Audit
- Backlink Audit
- SEO page audit
Technical SEO Audit
Our technical SEO site audits typically include checks for issues such as (but not limited to):
- Redirect chains and loops
- Duplicate pages
- 4XX status codes
- Broken internal links
- Slow page loading speeds
- Incorrect pages in sitemap.xml
- Missing meta and alt information
- HTTPS issues
- Uncompressed and unminified JavaScript and CSS
Identifying these kinds of issues during a technical SEO audit helps us to identify how well optimised your website is for search engines, and therefore organic traffic. This process also allows us to determine whether your site is using the search engine crawl budget effectively.
We use a number of SEO audit tools (including Google Search Console) to complete this process, and our team will be happy to share our methods with your development team so that we can address issues together.
Keyword Audit
As well as developing a better understanding of your site health, we also investigate your current position within organic search against a selection of keywords. These keywords can be words/phrases that you’re already tracking. Our team can suggest options based on how much keyword research you have prepared.
Based on this process, our specialists are able to suggest amendments and additions to your tracked keywords that may help your site to capture more relevant, high quality traffic. This is often achieved through a period of keyword research and collaboration between both parties.
Finally, we may also recommend instances where landing pages could be built around keywords to best capture search engine traffic.
Backlink Audit
Backlinks have long been held as a good indication of the quality of a website, but previous “black hat” link building techniques (which focused mostly on the number of links) have resulted in many sites having a potentially toxic link profile.
Our experts seek to better understand the health of your current backlink profile and advise if your site is being affected by a large number of poor-quality links. In extreme cases, this type of profile can result in a penalty being applied by Google, and manifests in lost rankings until the links in question have been removed.
SEO Page Audit
Finally, once we have started to apply recommendations from the actions above, we may then be able to suggest options for improving the SEO for specific landing pages. This is commonly achieved by analysing page content and then comparing it to the content that has been published by your competitors, then compiling recommendations for improving content or making technical tweaks on individual pages.
We may also investigate the data that you have gathered in your Google Analytics account to see if we can identify any opportunities for improving how traffic moves around your site.
Do you need assistance from an SEO audit company? Contact us today to speak to a friendly member of our digital marketing team and find out how we can help.