A usual stage of growth for a business is to expand to a global audience. International SEO improves your website to make sure that search engines direct the right people to your business.

Global SEO services are more than just geo-targeting, it’s about making sure that your target audience sees your website when they search for something. As an international SEO agency, we can help you achieve your goals.

How we will help you build a strong International SEO strategy

When it comes to SEO campaigns, every website has different needs and will therefore have a different strategy to help the business meet its goals:

Keyword research specific to your target countries

We will look into what keywords rank highly in the countries you’re targeting and insert them naturally into your website, helping to boost your SEO rankings in that region.

Competitor analysis

We will carry out in-depth research on your competitors in each region and identify opportunities to optimise your website, making you stand out against your competition.

Amending your URL

The easiest way to attract different regions to your website is to have different pages with content relating to the country you’re targeting, whether that’s by using multiple languages or including local information. Each of these pages should have different URLs.

Different URL structures can be implemented on your website. There isn’t a ‘one-size-fits-all’ approach, they all have different positives and negatives.

A good URL or site structure (typically informed by navigation and internal links) can help build trust with your audience or target market and improve click-through rates. Our SEO team will analyse your website and recommend the best options to maximise your results.

Implementing a backlink profile based on your location

A strong series of backlinks are extremely valuable for SEO, as it shows search engines that the information on your website can be trusted.

We will build a backlink profile that includes URLs from the country you are targeting, which will encourage the search engine to display your website on the Search Engine Results Page (SERP) in that region – driving more people to your website.

Language tagging

Language tagging, such as the hreflang tag, tells search engines what language a page is using and what region it’s for. This will help them drive the right target audience to your website, which will increase visibility and improve the overall user experience. If you offer your products or services to different countries with different languages, multilingual SEO will be an important aspect of your strategy.

Improve your global rankings today

Our team of SEO experts are available to answer any questions you have, and optimise your site to build a strong presence in the global market. Get in contact with our friendly team today!

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