Search Engine Optimisation (SEO) Agency
Search Engine Optimisation is a key digital marketing service that combines technical knowledge, well-crafted content and effective backlink building to boost your brand’s visibility and help the right people find your website in the Search Engine Results Pages (SERPs).
By taking advantage of our professional SEO services, you can expect to start seeing your organic traffic increase, helping your brand rises through the ranks of the SERPs to convert prospects into customers.
Talk to us todaySearch Engine Optimisation (SEO) Agency
Search Engine Optimisation is a key digital marketing service that combines technical knowledge, well-crafted content and effective backlink building to boost your brand’s visibility and help the right people find your website in the Search Engine Results Pages (SERPs).
By taking advantage of our professional SEO services, you can expect to start seeing your organic traffic increase, helping your brand rises through the ranks of the SERPs to convert prospects into customers.
Talk to us todayOur SEO services
Browse our search engine optimisation services and discover how we can support your business’s SEO efforts.
SEO Strategy
SEO is often seen as simply improving how your website ranks against keywords, but in the right hands, it can be so much more. Our SEO experts use a range of tools and take the time to understand your target market to create a tailored SEO strategy that aims to deliver meaningful results.
SEO Audits
We use a combination of powerful SEO audit tools and specialist knowledge to analyse your website and identify opportunities for improvement.
Technical SEO
Technical site audits help us understand the health of your website’s “behind the scenes” elements. This gives us valuable insight into the technical factors impacting your site’s performance and suggests things we need to fix to ensure a great user experience.
Keyword Research
Thorough keyword research is more than just creating a list of keywords and choosing those with the highest search volume. We carry out in-depth keyword research tailored to your specific business goals and your customers’ search intent.
Link Building
Backlinks are links on other sites that direct people to your website. Having a strong backlink profile or claiming high-quality links from other sites tells search engines that your website is trustworthy, ultimately helping to support your SEO rankings. Our team of experts can identify worthwhile link-building opportunities and create a series of high-quality backlinks for your website.
Website Migration
Moving a website from one domain to another? We’ll help you do it with minimal negative impact on SEO, making the migration process as smooth as possible.
Voice Search
The rise of mobile browsing and virtual assistants is changing the way customers search. Where search queries were once only typed into search engines, they can now also be spoken using voice search. To help your website stay ahead of the trend, we always supply SEO recommendations with voice search in mind.
Local SEO
Our local SEO services help highlight your website to customers who are searching for your particular offering within a specific area. We make recommendations to improve your local SEO by implementing and optimising features like Google My Business profile(s) and business listings, Google maps, social media profiles, and local keyword research.
International SEO
International SEO is crucial for any organisation or brand operating in multiple countries, particularly if you have dedicated websites for each country. As well as the technical requirements that allow search engines to send the right people to the right website, different countries may also need slightly different content and a specific backlink profile to achieve good rankings.
Content
Content marketing is an important part of any SEO campaign and can improve your digital SEO in a number of ways. Content is how you communicate with your visitors and convince them to use your services, as well as include your targeted keywords in your site. We support your content creation efforts by spotting quick wins to optimise each piece.
Tailored reports
We produce regular reports that are easy to understand, results-driven and truly have the needs and objectives of your business at heart – without all the complicated jargon.
SEO Training
If you’d like us to show you or your team the ropes when it comes to SEO, join us at our Coast Campus where we devise tailored workshops and learning sessions to bring you up to speed, no matter what your current level of understanding.
Ready to experience the benefits of working with a dedicated search engine optimisation company? Talk to us today
We know that industry jargon can sometimes be tricky to understand. For the ultimate list of A-Z industry terms, check out our Digital Marketing Glossary.
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SEO FAQs
What is SEO marketing?
SEO stands for Search Engine Optimisation. It involves optimising a website to improve its rank and visibility within search engine result pages and includes both technical, and on-page optimisations.
When you look into SEO, you normally start by looking at these five elements:
- Crawlability – making sure the site is easily accessible to search engines so they can ‘crawl’ the site. This is when search engines learn about your website and store data so they can put your website in front of the right people.
- Keywords – researching keywords that you would like to rank for. Do you have content that can meet the intent of these search terms?
- Content – optimising your content that not only “answers” customer search queries, but is also relevant and compelling.
- Usability – Making sure your site loads quickly, while also having a good user experience.
- Titles and Descriptions – optimising your titles and descriptions to entice clicks from the search engine results page.
Why is SEO important in a digital marketing strategy?
Organic traffic equates to approximately 50% of the traffic on your website. By focusing on SEO, you can achieve higher levels of engagement with your audience.
What’s more, it can help bolster a strategy that is already in place and can also be used as the foundation of an entirely new digital strategy.
Does adding blog articles to my site really help SEO?
The more high-quality, relevant and high-authority content you add to your site, the better. Blog articles help customers to know that you really understand your business and create trust. They also help Google to understand your site better by creating a wider “net” of related keywords and phrases. Finally, blog posts can be shared across social media channels and help to drive more people to your site.
Top tip: If you’re adding blog posts to your site, add relevant meta information to help optimise them for search.
Does HTTPS affect SEO?
If you haven’t already made the switch to HTTPS from HTTP, it should definitely feature high in your priorities for SEO. Websites served over HTTPS are more secure than their HTTP counterparts, and typically load slightly faster.
Also, HTTPS is a ranking factor for Google and they index HTTPS pages first.
Why isn’t my current SEO strategy working?
Whether you’ve tried to implement SEO yourself or hired a freelancer or agency to do your SEO for you, the reasons that an SEO strategy isn’t working are usually the same.
Usually, we see a combination of factors such as:
- The website is too slow.
- The web pages are poorly optimised.
- The keywords that you’re optimising for are outside your budget.
- There is only a small, ineffective link profile
- The efforts aren’t being given the resources they need to flourish.
If you’re not seeing the results that you would like, the solution is often very simple and can be addressed with a thorough and robust SEO strategy.
Ask us anything
Whether you’ve got a quick question or want to run through the details of your next big project, we can help. Speak to one of our experts.
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