Our PPC audit process
Our Paid Search specialists always take the time to fully understand the nature of your business, as well as your business objectives. This allows us to really uncover bespoke opportunities for optimisation and provide in depth action points and insights.
After our initial discussions with you, we will perform a comprehensive review of your accounts and campaigns. Once we have completed our audit, we provide you with a full report containing extensive insights into your campaign performance. We will also deliver an actionable list of improvement recommendations.
Our PPC audit checklist
Our extensive checks include – but are not limited to – the following:
- Tracking
Tracking enables us to recognise which marketing activities are achieving success and more importantly, those which aren’t. By using this data, we are then able to produce informed marketing strategies and recommendations.
- Account settings
We study the setup of your PPC accounts to ensure that your campaign settings are fully optimised for maximum accuracy and effect.
- Ads and extensions
We review the number of ads per ad group, while also making sure that all relevant formats are used. We also ensure that ad extensions are assigned and relevant.
- Keywords
We check that match types are used correctly and aren’t too broad. Plus, negative keywords and search queries are researched to discover new opportunities and interests.
To find out how our PPC specialists can get your campaigns on the right track, call us today on 0845 450 2086or drop us a message.
We know that industry jargon can sometimes be tricky to understand. For the ultimate list of A-Z industry terms, check out our Digital Marketing Glossary.
