PPC Audits

When it comes to pay-per-click advertising, it’s not enough to just set up some ads, throw some money at the account and hope for the best.


The success of your pay-per-click campaigns depends on recurring audits. If you’re not seeing the performance and ROI that you want, our PPC specialists are well-versed in conducting detailed PPC audits to help you identify key optimisation opportunities and boost your conversion rates.


Talk to us today

What is a PPC audit?

A PPC account audit provides a detailed analysis of your Google Ads and/or Bing accounts. PPC audits help you to identify:

  • Ads that are performing well
  • Ads that are under-performing
  • Areas for optimisation and improvement
  • Sudden shifts in the market
  • Keyword opportunities
  • Areas of wasted spend
  • What your competitors are doing

Without regular PPC audits, the above information is all too easily lost.

We can get your campaigns on the right track

At Coast Digital, our PPC audit process is based on rigorous analysis of your current account set up. Our search marketing experts will delve into your current ad accounts with a fine-tooth comb, all the while making detailed recommendations on how to boost the success of your pay-per-click campaigns.

Our PPC audit process

Our Paid Search specialists always take the time to fully understand the nature of your business, as well as your business objectives. This allows us to really uncover bespoke opportunities for optimisation and provide in depth action points and insights.

After our initial discussions with you, we will perform a comprehensive review of your accounts and campaigns. Once we have completed our audit, we provide you with a full report containing extensive insights into your campaign performance. We will also deliver an actionable list of improvement recommendations.

Our PPC audit checklist

Our extensive checks include – but are not limited to – the following:

  • Tracking

    Tracking enables us to recognise which marketing activities are achieving success and more importantly, those which aren’t. By using this data, we are then able to produce informed marketing strategies and recommendations.

  • Account settings

    We study the setup of your PPC accounts to ensure that your campaign settings are fully optimised for maximum accuracy and effect.

  • Ads and extensions

    We review the number of ads per ad group, while also making sure that all relevant formats are used. We also ensure that ad extensions are assigned and relevant.

  • Keywords

    We check that match types are used correctly and aren’t too broad. Plus, negative keywords and search queries are researched to discover new opportunities and interests.

To find out how our PPC specialists can get your campaigns on the right track, call us today on 0845 450 2086or drop us a message.

We know that industry jargon can sometimes be tricky to understand. For the ultimate list of A-Z industry terms, check out our Digital Marketing Glossary. 

Find out more