Google Grants management that yields great returns
As a trusted Google Premier Partner agency, we’re proud to have helped multiple charities and non-profit organisations by providing valuable Google Grants management services that really support your cause.
We can help you:
- Apply for Google Ad Grants
- Set up your Google Grants account.
- Audit & optimise an existing account
- Ensure your account stays compliant each month
- Create your ad campaigns
- Maximise your ad spend for great returns
Eligibility & policies
There are certain criteria that a non-profit organisation must adhere to in order to be eligible for the Google charity grant.
In 2018, Google updated its policies for this scheme. This update included requirements such as:
- An increase in the minimum quality score requirement
- An increase in the minimum CTR maintenance requirement
- Amendments to bidding
- Changes in targeting settings
The new rules mean you should be paying closer attention to your account performance – now more than ever.
If you’ve had previous experience as a user of Google Ad Grants, you can learn about these changes here.
If you’re on Google Ad Grants Pro ($40,000/month), then staying compliant is absolutely crucial as Google no longer accepts applications for this upper tier service and there are no plans to bring it back.
Our team of PPC specialists are well-versed in working to Google Grants’ limitations, while still achieving positive results time and time again.
If you’d like to learn more about how we can help you support your cause, contact us today.
Our previous charity work
At Coast, we always welcome the chance to work with charities and not-for-profit organisations in support of their cause. Why not check out one of our previous success stories?