Google Grants for Nonprofits

As a charity, you can get over £7,000 ($10,000) to spend on Google Ads each month by enrolling on the Google Ad Grants platform. If you’re eligible, our Google Ad Grants experts can help you get the most out of your budget so you can reach a wider audience, receive more donations, and recruit new volunteers.


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Google Grants management that yields great returns

As a trusted Google Premier Partner agency, we’re proud to have helped multiple charities and non-profit organisations by providing valuable Google Grants management services that really support your cause.

We can help you:

  • Apply for Google Ad Grants
  • Set up your Google Grants account.
  • Audit & optimise an existing account
  • Ensure your account stays compliant each month
  • Create your ad campaigns
  • Maximise your ad spend for great returns

Eligibility & policies

There are certain criteria that a non-profit organisation must adhere to in order to be eligible for the Google charity grant.

See if you’re eligible for Google Ad Grants

In 2018, Google updated its policies for this scheme. This update included requirements such as:

  • An increase in the minimum quality score requirement
  • An increase in the minimum CTR maintenance requirement
  • Amendments to bidding
  • Changes in targeting settings

The new rules mean you should be paying closer attention to your account performance – now more than ever.

If you’ve had previous experience as a user of Google Ad Grants, you can learn about these changes here.

If you’re on Google Ad Grants Pro ($40,000/month), then staying compliant is absolutely crucial as Google no longer accepts applications for this upper tier service and there are no plans to bring it back.

Our team of PPC specialists are well-versed in working to Google Grants’ limitations, while still achieving positive results time and time again.

If you’d like to learn more about how we can help you support your cause, contact us today.

Our previous charity work

At Coast, we always welcome the chance to work with charities and not-for-profit organisations in support of their cause. Why not check out one of our previous success stories?


Ask us anything

Whether you’ve got a quick question or want to run through the details of your next big project, we can help. Speak to one of our experts.

Case Study
Driving donations for the Cystic Fibrosis Trust
Read more

Coast Digital went beyond just doing what we asked. They were obviously extremely knowledgeable and experienced. We wanted a company that understood the ethics of the charity. What I think impressed us most was the professionalism.

Andy Connolly,
Client Services Director/Acting Chief Executive

We know that industry jargon can sometimes be tricky to understand. For the ultimate list of A-Z industry terms, check out our Digital Marketing Glossary.

Further reading


A guide to Google Ad Grants and how eligible organisations can make the most of this scheme


Let’s chat

Whether you’ve got a quick question or you want to run through the details of your next big project, we can help. Speak to one of our experts on 0844 644 2950 or send us a message.