Our pay per click management services
From understanding your business’ USPs, to creating relevant text ads and landing pages, as part of our paid search services, our paid search marketing team here at Coast can provide:
Pay Per Click keyword research & targeting
Our PPC specialists use various PPC keyword research tools to identify the best keywords to bid on to ensure your campaign drives suitable traffic and generates positive ROI. We’ll also create unique audience targeting lists within Google Ads based on factors like interests, demographics and location. We also build up a list of negative keywords to help further improve your ROI. This also stops your budget being spent on irrelevant traffic.
Automatic bidding strategies
We’ll test automated bidding strategies across your new and existing campaigns on Google Ads and Bing ads to help you maximize your return and efficiently achieve your set goals. The main automated strategies we can utilise are:
This automated bidding strategy allows you to bid, based on a target return on spend to help you increase revenue at set ROAS. This makes it ideal for clients who are able to track revenue online and whose goals are to increase revenue while reducing cost.
This strategy will help you generate as many leads as possible at a set cost-per-conversion (CPA). The average CPA that you set will determine how many leads you’re eligible to receive. For example, setting this too low may restrict performance and how often your ads can show.
The maximise clicks bid strategy will produce as many clicks as possible within your budget. This is ideal for clients with the goal of driving high volumes of traffic to the website using paid search.
Maximising conversions works best for advertisers with campaigns that are limited by budget, as this will work using historical account data to get you as many leads as possible within your budget.
Google Ads management
Having a badly structured Google Ads account not only affects your quality score and cost per click, it also makes it harder for multiple people to work across the account. We can perform a PPC audit, set up your first Google Ads campaign, organise your existing google adwords account and manage day-to-day bids, budgets and general tasks.
Variety is key when it comes to paid ad creation, so we will always make sure that there are a mix of Google ads in each group. We identify key opportunities and craft engaging ad copy that will appeal to your target audience.
Landing page creation
Our design and development team work closely with our team of google ads specialists to create, test, and optimise landing pages that will successfully capture web traffic to drive leads and conversions. We can make these from within your CMS or by using tools like Unbounce.
Testing & refinement
Google advertising is essentially all about testing and fine-tuning your campaigns. These tests can include adding new keywords, match types, locations, audiences and more. We can schedule A/B tests for ad copy, or set up ‘experiment’ campaigns to test bigger changes such as bid strategies. This enables us to achieve measurable test results and build new campaigns.
Reporting & analysis
We provide comprehensive, detailed and fully customisable reports that keep you up-to-date with the progression and results of your PPC campaigns. Depending on your preference, these can be generated on a weekly, bi-weekly, monthly or quarterly basis.
We help charities and non-profit organisations with Google Ad Grant management services to enhance their marketing strategies and support their causes.
Take a look at one of our previous success stories where we saw remarkable results in just 2 weeks after the implementation of a Google Charity Grant: