Engage your customers like never before

When you have a great product or service, you’ll want to tell your customers about it. Think of email marketing as the megaphone that lets you do that.

We have a wide range of email clients, both in B2C and B2B, and can help you achieve greater success with your email marketing campaigns. We can also help you to remain GDPR (General Data Protection Regulation) and PECR (Privacy and Electronic Communications Regulations) compliant.

We have many years of experience with a variety of email service providers (ESP) and platforms, including but not limited to:

• Pure 360
• Salesforce
• Pardot
• Mailchimp
• Hubspot
• Campaign Monitor
• Klaviyo
• Dotdigital
• and a variety of other email marketing software suites

If you’re new to email marketing tools, we can review your needs and help choose an ESP that works for your needs. If you have an ESP but want help managing and improving your campaigns, design, segmentation or marketing automation, feel free to contact us to find out how we can help. We provide a flexible email advertising service that can grow with you, and is managed by our experienced specialists.

A properly segmented and expertly managed email campaign will help you:

• Reach and engage your target audience
• Build customer trust and loyalty
• Make your business stand out
• Keep your products/services fresh & relevant
• Drive the results you need – whether you’re looking increased revenue, lead generation or brand awareness

Our measurable email marketing services

Sending eye catching, effective emails is a great way to get more interaction out of your existing customer base or contact list.

From planning, to creation, to delivery, Coast Digital work with you, directly within your email marketing platform of choice, at every stage of your campaign.

Our fully managed email marketing service includes:

Strategy

• Account review and activity report
• Idea generation and strategy, that fits with your overall marketing strategy
• ESP research and selection

Design & Development

• Creative review
• Copywriting
• Wireframing
• Creative design and build of html emails
• Responsive builds
• CRM integration

Email Campaign Management

• Build and send of regular campaigns
• Audience segmentation
• Marketing automation
• Defined quality assurance process
• Thorough browser and inbox testing across devices
• Spam testing
• A/B split testing
• Subject line testing and optimisation
• Selecting the optimal time to send your emails
• Thorough tracking
• Email data hygiene and list management
• Personalisation
• Optimisation of signup forms

Campaign Reporting and Analysis

• Individual campaign performance review
• Monthly reporting against KPIs

Our team has a huge wealth of knowledge and experience with a wide range of ESPs, and B2B/B2C emails. We can and will make sure that all of the above is added into your new email marketing strategy.

If you’d like to talk about getting more from email marketing, contact us today.

Email Marketing FAQs

What is email marketing?

Email marketing is a type of direct marketing that targets customers or prospects via emails sent straight to their inbox. It is usually used to promote products and/or services (transactional emails), but can also be used to create relationships with potential customers.

What is an ESP?

An ESP (Email Service provider) is a company that provides an email platform or tool to help you send marketing emails. These tools usually allow users to create subscriber lists, create emails, send emails, check reports and analytics for campaigns, test emails and much more.

Most are built around a user friendly drag and drop format, so it’s usually fairly easy to make changes to templates. However, we would still recommend getting an expert to make changes for you

Why is email important in a digital marketing strategy?

Email can give you round the clock access to your audience via their inbox, on their desktop or mobile device. A well crafted email, delivered at the right time, can be a very effective marketing tool, and provide a strong return on investment (ROI).

Is email marketing still effective?

Not only is it still effective, it generally shows really strong results. According to The Data and Marketing Association, every £1 you spend can create an average return of £32. This represents a great return on investment.

Also, 49% of consumers said that they like to get email newsletters and promotions from their favourite brands every week.

What is an email delivery rate?

Email delivery rate is the rate at which your emails are at reaching the inboxes of your subscribers. To work out email delivery rate, divide the number of emails sent by the number of emails that successfully delivered.

Example: 1000 emails sent, 867 emails delivered: 86.7% delivery rate.

What is an open rate?

The open rate for an email is the percentage of people who opened it. A low open rate suggests that improvements could be made to your subject line, preview text, “from” name and email address.

Is there a difference between open rate and deliverability rate?

Open rate and deliverability rate are two very different metrics, so shouldn’t be confused. A deliverability rate is the rate of your emails that reach your subscribers inbox. To calculate your own deliverability rate, just divide the number of emails that you sent by the number of emails that delivered correctly.

What is a click through rate?

The click through rate (CTR) for an email is the percentage of people who clicked on a link within it. This is usually influenced by the content used within the email, as well as the call to action that you use. A higher click through rate usually helps to increase your website conversion rate.

What is the difference between a soft and a hard bounce?

Any email that doesn’t reach the subscribers inbox is defined as a bounce. However, there is an important difference between a soft and a hard bounce.

A soft bounce occurs when a message fails to reach an inbox due to a temporary issue (i.e. the recipients inbox is full) and the message will be resent when this issue has been fixed.

A hard bounce occurs when the email could not reach an inbox at all. This is usually because the email address is invalid, blocked or fake.

What is A/B testing?

A/B testing is used to work out the most effective version of your email. It allows you to test things such as: subject line, layout, added personal content, call-to-actions, headline, images etc.

When A/B testing, you usually send the email to 50% of your audience (25% to each version). The remaining 50% are then sent the version of the email that produced the best results.

What is audience segmentation?

Audience segmentation is the practice of grouping your subscribers based on shared features. This is most commonly used to create gendered segments. However, it can also be used to send your subscribers emails based on their: age, occupation, loyalty, country, city etc.

What is marketing automation?

Marketing automation is a form of email marketing that sends out an email automatically based on the actions of your subscribers. This is usually based on things such as: subscribing to emails, a birthday and abandoned baskets etc.

Automated emails are a great opportunity for continuing a relationship with your subscribers without having to send them brand new content. Setting up complex automation workflows can be a great way to ensure that customers continue to receive effective service, even outside of normal operating hours.

Should I buy an email list?

You should never buy a list to increase your email subscribers, as you will be acting against the terms of GDPR. Also, your email delivery rate can suffer as a result due to your emails being flagged as spam.

The best way of building your email list is to grow one by allowing people to sign up on your website.

We know that industry jargon can sometimes be tricky to understand. For the ultimate list of A-Z industry terms, check out our Digital Marketing Glossary.