Programmatic Display and Native Display

Programmatic marketing or display advertising gives brands the power to serve personalised and relevant display ads and ad copy to the right people, at the right time.

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Thanks to its data-driven targeting capabilities, dynamic creatives and automated bidding ability, programmatic has truly transformed the display advertising playing field by eliminating the guessing game. Meanwhile, native ads have become one of the fastest-growing ad formats and currently make up a major part of the UK’s total ad spend.

Here at Coast, our display specialists help you get seen by your target audience in the right place, at the right time, and in the most appealing way.

What is native display advertising?

Native display advertising refers to advertising placements that fit in with their environment. This means that the ad functions, looks, and feels like the other elements on the site on which it appears.

What is programmatic display advertising?

Programmatic display advertising refers to buying digital ad space on websites. The process consists of automated bids defined by the user. The artificial intelligence of display platforms uses data to decide which ad space to buy and how much to pay for them.

A variety of native ad formats to suit your purpose

Native display ads can come in variety of types, shapes and sizes. The current most popular formats include:

  • Sponsored content
  • In-image ads
  • Recommendation widgets

Our display specialists are also well-versed in working with search and promotional listings, social platform ads, and custom formats.

Using programmatic to enhance native display marketing

Programmatic can also be harnessed to enhance native display ads. Using programmatic to deliver native ads means there is no need to broadcast adverts out to a generic audience on reach-based platforms. Instead, your key performance indicators (e.g. generating leads, driving sales, increasing CTR etc.) can form the basis for your campaign.

  • Real-time automated bidding
    We buy relevant placements that complement the user journey and contribute towards your campaign’s conversion rate.
  • Hyper-targeted ads
    Allow you to target your audience based on specific demographic data, device type, behaviours, interests, and more.
  • Audience insight
    Understanding your audience is key to success. Programmatic advertising drives much more significant data with which to improve and optimise your products or services.

“Programmatic has levelled the playing field. Our clients with smaller budgets and spends can now compete in this highly lucrative arena – in ways that weren’t possible before.”

David Wharram,
CEO, Coast Digital

Find out how programmatic display opened up an entirely new audience for one of our clients:

Case Study
High end display advertising in the premium fashion marketplace
Read more

We know that industry jargon can sometimes be tricky to understand. For the ultimate list of A-Z industry terms, check out our Digital Marketing Glossary.

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