We pinpoint your digital strategy ‘sweet spot’

Your digital marketing strategy depends on your business, your audience, and your industry. That’s why detailed research and analysis forms the foundation for creating an agile, all-inclusive digital strategy.

Our research specialists paint a bigger picture of your digital marketing opportunities by analysing and gaining an intimate understanding of your business, your users, and your data.

This approach allows us to identify your digital strategy ‘sweet spot’, instead of focusing too much on just one of those areas and missing out on essential, all-round insights.

Our research and strategy services

User research

When it comes to user research, we employ a variety of techniques, such as:

• Telephone interviews
• Surveys and polls
• YouGov audience surveys for wider market research

The information and insights we compile help us to define user personas so that we can better understand your target audience, determine the best digital channels to utilise, and tactically shape your digital strategy.

You can also benefit from our in-house User Experience Biometric Testing Lab, where we house our state-of-the-art biometric testing equipment that detects and measures emotional and physical reactions to various visual stimuli, such as a website.

Our cutting-edge biometric testing equipment consists of:

• Powerfully precise eye tracking equipment
• A sophisticated galvanic skin response sensor
• Advanced facial expression recognition software

Biometric user testing opens up a completely new and unique avenue of user-centric market research. With access to such powerful test and learn techniques, you get an entirely new level of consumer insight that focuses on customer feeling rather than customer opinion.

How your users experience your brand online is key to your digital marketing success, which is why we offer a broad range of User Experience (UX) services.

Expert data analysis

Delving into your web analytics gives us a good starting point for understanding:

• Your most popular content
• What users are attempting to do on your website
• How you can proactively provide more of what they like

We conduct a full and thorough analysis of data such as your website analytics, customer relationship management records, and customer enquiries for a more rounded picture of your customer interactions.

These data-driven insights provide valuable information to help us shape your digital marketing strategy.

Competitor analysis

We conduct a detailed review of your sector or industry, as well as the wider marketplace to establish relevant trends, challenges, and opportunities for your business. This process ultimately allows us to maximise your opportunity to appear in front of the right audiences across multiple digital channels.

Sector-specific research

We carry out thorough research into your competitors to gain valuable insights into the digital marketing activities they are performing, who they are targeting, how they engage their customers, and what their reach is like. This process allows us to identify any untapped opportunities that can be worked into your digital strategy.

Interaction with key stakeholders

We engage and interact with your key stakeholders to gather as much relevant data and information as possible. This allows us to get the groundwork in place to deliver the right digital strategy for the specific challenges faced by your business.

Check out our Jargon Buster

We know that industry jargon can sometimes be tricky to understand. For the ultimate list of A-Z industry terms and their definitions, check out our handy  Digital Marketing Glossary.