Our paid social media marketing services
Our social media services support you every step of the way and include:
Social Media Strategy Development
We create a coherent social strategy based on the goals and metrics that mean the most to you – be it boosting brand engagement, generating leads, or driving conversions.
Research & Auditing
We audit and evaluate previous activity on your existing social accounts to gain insights for our audience targeting strategy. We also identify which social platforms are relevant for your offering and conduct detailed research into user interests and behaviours.
Social Assets & Content Creation
We operate a ‘test & learn’ approach to identify which creative formats and types of content will help you achieve positive ROAS and increase your conversion rates. Our content and design specialists are adept at creating a variety of tailored content. These include:
- Video Content
Reporting & analysis
We provide regular, comprehensive reports detailing the progress of your social accounts in relation to your pre-identified metrics.
We offer social media support, tuition and workshops to help you gain confidence in understanding and optimising your social presence.
Promoting your business on social media can drive measurable, valuable results. If you’d like to talk about your social media marketing strategy, contact us today.
Social media marketing FAQs
What is social media?
Social media refers to virtual communities that exist on digital platforms (like Facebook or Twitter). These can be used for the purpose of raising brand awareness and driving product consideration, or user actions (like leads or purchases).
What is social media management?
Social media management refers to a person, or organisation, who manages a paid media account. They do this by creating and optimising social campaigns on one or more platforms. Many digital marketing agencies with social expertise offer this service, and will create a comprehensive account strategy in order to achieve the best results.
What is social media used for?
Social media has multiple purposes, depending on the platform in question. For example, LinkedIn is a social platform used for B2B advertising, professional networking and recruitment. By contrast, platforms like Facebook and Twitter are used to advertise services or products to a targeted audience, and share content among ‘friends’ or ‘followers’.
We know that industry jargon can sometimes be tricky to understand. For the ultimate list of A-Z industry terms, check out our Digital Marketing Glossary.