Our paid social media marketing services
Our social media services support you every step of the way and include:
Social media strategy development
We create a coherent social strategy based on the goals and metrics that mean the most to you – be it boosting brand engagement, generating leads, or driving conversions.
Research & auditing
We audit and evaluate previous activity on your existing social accounts to gain insights for our audience targeting strategy. We also identify which social platforms are relevant for your offering and conduct detailed research into user interests and behaviours.
Social assets & content creation
We operate a ‘test & learn’ approach to identify which creative formats and types of content will help you achieve positive ROAS and increase your conversion rates with your social media advertising. Our content and design specialists are adept at creating a variety of tailored content. These include:
- Video Content
Reporting & analysis
We provide regular, comprehensive reports detailing the progress of your social accounts in relation to your pre-identified metrics.
We offer social media support, tuition and workshops to help you gain confidence in understanding and optimising your social presence.
Promoting your business on social media can drive measurable, valuable results. If you’d like to talk about your social media marketing strategy, contact us today.
What can social media marketing be used for?
Social media marketing has a range of uses that are useful for most businesses:
Reach your audience
There are over 3 billion active users across Facebook, Instagram and Twitter alone. This offers a fantastic opportunity for you to connect with current and potential customers.
Improve brand awareness
Improving brand awareness is one of the biggest benefits of social media marketing. In fact, 91% of marketers saw a rise in visibility from only a couple of hours social media work a week.
Send traffic to your website
If you’re launching a service or product, or trying to help customers, you’ll probably share information on social. Social media marketing is great for showing relevant content to customers and getting them to click through to your site.
Organic and paid social media marketing can be great ways to drive sales for your business. The ability to send relevant, captivating and targeted information to customers at key points in their consideration phase is key. Social media allows you to do all three of these things in a highly effective way.
Social media marketing FAQs
What is social media?
Social media refers to virtual communities that exist on digital platforms (like Facebook or Twitter). These can be used for the purpose of raising brand awareness and driving product consideration, or user actions (like leads or purchases).
What is social media management?
Social media management refers to a person, or organisation, who manages a paid media account. They do this by creating and optimising social campaigns on one or more platforms. Many digital marketing agencies with social expertise offer this service, and will create a comprehensive account strategy in order to achieve the best results.
What is social media used for?
Social media has multiple purposes, depending on the platform in question. For example, LinkedIn is a social platform used for B2B advertising, professional networking and recruitment. By contrast, platforms like Facebook and Twitter are used to advertise services or products to a targeted audience, and share content among ‘friends’ or ‘followers’.
What is a social media marketing plan?
A social media marketing plan allows you to decide how you use social media networks to best support your business. The plan typically includes 7 pillars:
- Who uses the channel in question, and what are they using it for?
- Will using the channel help you to meet your objectives?
- Does the channel fit with your brand?
- What results would you like to achieve through this channel?
- What kind of content works best on the channel?
- What is the best tone and voice to use when posting on the channel?
- How often should we post on this channel?
Once you answer these questions, you should understand each channel and how effective it is likely to be.
Are social media marketing campaigns effective?
Social media marketing allows you to target potential customers with more accuracy than most other forms of marketing.
Facebook, Instagram and Twitter alone have a combined 3.4 billion active users. These audiences are made up of people who have given data that you can use to target them.
Social media marketing advertising spend is therefore usually lower cost than other channels, and is often more impactful and effective.
Which social media platform is best for my business?
That depends on what your business wants to gain from social media marketing. If you’re a B2B organisation, you’ll probably be looking at using LinkedIn or Twitter. If you’re a B2C organisation, you might think about using Facebook or Instagram instead.
However, the social media platform that you use will depend on the objectives that you want to meet. If you need help working out which platform is best for you, contact our team on 0844 644 2950 today.
We know that industry jargon can sometimes be tricky to understand. For the ultimate list of A-Z industry terms, check out our Digital Marketing Glossary.