Our paid social media marketing services
Our social media services can support your business every step of the way and include tasks such as:
Social media strategy development
We create a meaningful social strategy based on the goals and metrics that mean the most to you. This includes helping you to boost your brand engagement, create high quality leads, or drive more conversions.
Research & auditing
We check and assess previous activity on your existing social accounts to gain insights for our audience targeting strategy. We also work out which social platforms are relevant for your business and perform detailed research into user interests and behaviours.
Social assets & content creation
We use a ‘test & learn’ approach to the creation of our social media assets and content. This helps us to work out which creative formats and types of content will achieve positive ROAS and increase conversion rates. Our content and design specialists are skilled at creating a variety of tailored content. These content types include:
- Video Content
- Reporting & analysis
We provide regular, thorough reports that show the progress of your social accounts in relation to your chosen metrics.
We offer social media support, training and workshops to help you gain confidence in understanding and improving your social presence. These sessions can also help to create or identify people within your business who can act as social media ambassadors.
Promoting your business on social media can drive measurable, valuable results. If you’d like to talk about your social media marketing strategy, contact us today.
We have partnered with a leading creator of powerful YouTube creator marketing campaigns so that our clients can access influencer marketing. Working together, we ensure that your brand is placed in front of your target audience in a way that feels organic.
All of the content is bespoke to maximise ROI, and you have control over what is said about your brand. This helps to combine creative integration with content and long-form/deep engagement with your target audience.
What can social media marketing be used for?
Social media marketing has a range of uses that are useful for most businesses, regardless of industry:
Reach your audience
There are over 3 billion active users across Facebook, Instagram and Twitter. This offers a fantastic opportunity for you to connect with current and potential customers alike. As well as reaching your audience, social media also gives you the opportunity to connect with them on an emotional level.
Improve brand awareness
Increasing the brand awareness for your business is one of the biggest benefits of social media marketing. In fact, 91% of marketers saw a rise in visibility from only a couple of hours social media work a week.
Brand awareness is a really important aspect of marketing, as it helps people remember and trust your brand. A strong brand awareness can result in customers using your brand without consciously making a decision to do so. In certain cases, brand awareness has even lead to brands becoming a byword for the product they create (i.e. Hoover, Sellotape, Blu-Tac, Biro etc)
Send traffic to your website
If you’re launching a service or product, or trying to help customers, you’ll probably share information on social. Social media marketing is great for showing relevant content to customers and getting them to click through to your site.
What’s more, the traffic that you send to your website is often further along the customer journey than typical traffic. After all, these are people who have already chosen to interact with and receive regular updates from your brand.
Organic and paid social media marketing can be great ways to drive sales for your business. The ability to send relevant, captivating and targeted information to customers at key points in their consideration phase is key. Social media allows you to do all three of these things in a highly effective way.
Delivering social media marketing success
Everything we work on is underpinned by the motto “Marketing you can measure”, and social media marketing is no different. Our expert team will always make sure that they fully understand your goals and objectives before creating any campaigns. This means that our clients are always confident that their social media marketing is going to be effective.
Furthermore, we create regular reports so that you can see how your campaigns are performing against your business objectives.
Social media marketing FAQs
What is social media?
Social media refers to communities that exist on digital platforms (like Facebook or Twitter). These can be used to improve brand awareness and drive product consideration, or user actions (like leads or sales).
Social media audiences are made of consumers who have willingly given personal data so they can be part of the community. This makes social media one of the easiest advertising platforms to accurately target your audience.
What is social media management?
Social media management refers to a person, or organisation, who manages a paid media account. They do this by creating and improving social campaigns on one or more platforms. Many digital marketing agencies with social expertise offer this service, and create a thorough account strategy to get the best results.
What is social media used for?
Social media has lots of uses, depending on the platform being used. For example, LinkedIn is the social platform most used for B2B advertising, professional networking and recruitment. While platforms like Facebook and Twitter are used to advertise services or products, and share content among ‘friends’ or ‘followers’.
What is a social media marketing plan?
A social media marketing plan allows you to decide how you use social media networks to best support your business. The plan typically includes 7 pillars:
- Who uses the channel in question, and what are they using it for?
- Will using the channel help you to meet your objectives?
- Does the channel fit with your brand?
- What results would you like to achieve through this channel?
- What kind of content works best on the channel?
- What is the best tone and voice to use when posting on the channel?
- How often should we post on this channel?
Once you answer these questions, you should understand each channel and how effective it is likely to be.
Are social media marketing campaigns effective?
Social media marketing allows you to target potential customers with more accuracy than most other forms of marketing.
The three social media giants, Facebook, Instagram and Twitter, have a combined audience of 3.4 billion active users. These audiences are made up of people who have given data that you can use to target them.
Social media marketing advertising spend is therefore usually lower cost than other channels, and is often more impactful and effective.
Which social media platform is best for my business?
That depends on what your business wants to gain from social media marketing. If you’re a B2B organisation, you might be more likely to find your audience on LinkedIn or Twitter. If you’re a B2C organisation, you might think about using Facebook or Instagram instead.
However, the social media platform that you use will depend on the objectives that you want to meet. If you need help working out which platform is best for you, contact our team on 0844 644 2950 today.
We know that industry jargon can sometimes be tricky to understand. For the ultimate list of A-Z industry terms, check out our Digital Marketing Glossary.