Search Engine Optimisation – SEO

Search engine optimisation (or SEO for short) is key if you want your website to rank well in search engines. Rank well and you should receive more search traffic, better leads, and more brand visibility. Get it wrong, and your business, products, and services aren’t going to be as visible as you need them to be.

 

To achieve optimal search engine success, you need an approach that focuses on your user and is based on legitimate strategies.

 

This is where our SEO specialists can help you. Our SEO services deliver measurable, meaningful results.

 

Talk to us today

Give your business the widest audience possible

Seed Keywords, long tail keywords, bounce rate, site structure, internal and external links – sometimes search marketing can be confusing. We can help you rank higher in Google search results and Bing search results (as well as other search engines) for search queries relevant to your business. This will allow your products, services and brand to be shown to a wider audience of potential new customers.

We keep user experience at the core of our search engine optimisation techniques. Achieving consistent results over time ensures the long-term security of your positions, as well as value for your marketing spend.

Our expert optimisation specialists

Our team of SEO experts are experienced in a range of search engine optimisation strategies and can help deliver value to your business.

Search algorithms are constantly evolving to deliver the best experience to users. Our SEO team keeps on top of the latest search trends, and are well-versed in increasing traffic and improving page rankings.

We provide transparent, results-driven services, with expertise in both on-page, technical SEO implementation, and ongoing off-page link building.

Our SEO strategy services

Research

We use comprehensive SEO audit tools and keyword research tools to establish prime improvement opportunities.

  • We find out what your potential customers are searching for online
  • We discover how your customers perform searches
  • We recommend the search terms you should be aiming to rank for
  • We research your competitors in actual search engine results pages
  • We check to see if your site (or single web page) is well optimised to achieve a high search rank
  • We check known ranking factors (such as page speed) to see if any improvements could be made

In depth keyword research

Keyword research is more than creating a list of keywords and then choosing those with a high search volume. The latest best practice suggests that we need to place much more emphasis on search intent. That means: What do customers expect to see when they search for specific things?

Do some of your keywords show patterns that can be seen within Google trends (maybe the search term is seasonal or linked to a regular event)? Are there search queries that could target voice search and the human style searches of Google’s BERT experiments?

We compile a list of relevant keyword ideas for each page that you want to increase the search engine visibility for. We then review the landscape of those keywords to see how they are used by competitors and identify further opportunities.

Comprehensive technical site audits

Technical site audits help us to understand the health of your site and make suggestions for improvements.

  • We check if there are any broken links or pages that lead customers to a dead end
  • We also investigate whether there is any duplicated content across multiple pages that may affect your rankings
  • Are there any issues with the xml sitemap, and has it been uploaded to Google search console in the correct way?
  • Does the site have any issues that could restrict how quickly a page loads?
  • Finally we perform standard checks to find out how easy it is for search engines to crawl your site

We review the site from a technical standpoint and send you information that is clear and easy to understand. Our reports also include details on how to fix any issues, which will help your developers to make changes.

Analysis

SEO analysis provides us with valuable insight into the most efficient way to implement our research findings.

Search opportunity analysis

We use search opportunity analysis to identify areas that we can work on to help strengthen the SEO of your site. We then create a strategy document around this analysis so that you know exactly what we’re working on at any given time.

Tailored reports

As part of the analysis process, we produce reports for you based around your objectives. This ensures that our reports only include the data that you need, and maximises the value that we deliver.

Optimisation

Our findings from research and analysis form the foundations of our optimisation implementation.

Content

Content marketing is a large part of SEO campaigns, and can help your digital SEO in a number of ways. As well as including targeted keywords in your site, content is how you communicate with visitors and encourage them to convert.

We can help you with your SEO content by spotting quick wins that could be fixed, such as duplicate content issues. We can also help with traditional SEO efforts like adding meta tags, keyword research and content gap analysis. By combining our SEO findings with a content marketing plan, we can help optimise existing content, or help create an entirely new piece of content as part of an ongoing plan.

Link building

Link building forms the off-site basis of many of our SEO projects. Creating or claiming links from other sites helps Google to crawl your site, and helps indicate the quality of your site. Our experience as an SEO agency helps us to easily identify backlink opportunities that are likely to be of high quality.

Local SEO

Local SEO is used to drive visitors to locally based websites that best meet their needs. Rather than competing on a national basis for your desired keywords, local SEO techniques help to put your website in front of people who are searching in your area.

As part of our search engine optimisation service, we recommend any actions that could be taken to improve your local SEO. This includes checking features like: Google My Business profile(s), social media profiles, local keyword research and location based schema markup.

Voice search

The rise of mobile browsing and virtual assistants is changing the way we search. Where we used to search using only keywords, we now search in a much more “human” way. Add in Google’s recent BERT experiments, and it’s looking more likely that voice style searches are here to stay.

To help your website stay ahead of this trend, we always supply SEO recommendations with voice search in mind.

Want to know how we can help improve your website’s organic search performance? Contact us today.

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Ask us anything

Whether you’ve got a quick question or want to run through the details of your next big project, we can help. Speak to one of our experts.

“Coast Digital’s experts work closely with you every step of the way”

Stephanie Henwood,
Digital Media, Morgan Ceramics

SEO FAQs

What is SEO marketing?

SEO stands for Search Engine Optimisation. It involves optimising a website to improve that website’s rank and visibility within search engines’ organic results. This involves both technical, and on-page optimisations.

  1. Crawlable – Make sure the site is easily accessible so search engines can actually crawl the site.
  2. Keywords – Research keywords that you would like to rank for. Do you have content that can meet the intent of these search terms?
  3. Content – Optimise your content to not only “answer” customers search queries, but make it relevant and compelling. Try to make your content interesting enough, or unique enough that people will want to share it, helping grow backlinks organically.
  4. Usability – Make sure your site loads quickly, while also having good user experience.
  5. Titles and Descriptions – Optimise your titles and descriptions to entice clicks from the search engine results page.

Why is SEO important in a digital marketing strategy?

Organic traffic equates to approximately 50% of web traffic. By focusing on SEO, you can achieve higher levels of engagement with your audience.

What’s more, it can help bolster a strategy that is already in place. It can also be used as the foundations of an entire new digital strategy.

Does adding blog articles to my site really help SEO?

The more high quality, relevant and high authority content you add to your site, the better. Blog articles help customers to know that you really understand your business and create trust. They also help Google to better understand your site by creating a wider “net” of related keywords and phrases. Finally, blog posts can be shared across social channels and help to drive a further stream of traffic to your site.

Top tip… If you’re adding blog posts to your site, add relevant meta information to help optimise them for search.

Does HTTPS affect SEO?

If you haven’t already made the switch to HTTPS from HTTP, it should definitely feature high in your priorities for SEO. Websites served over HTTPS are more secure than their HTTP counterparts, and typically load slightly faster.

Also, Google indexes HTTPS pages first and has confirmed that serving your website via HTTPS is a ranking factor.

Why isn’t my current SEO strategy working?

Whether you’ve tried to implement SEO yourself or hired a freelancer or agency to do SEO for you, the reasons that an SEO strategy isn’t working are usually the same.

Usually, we see a combination of factors such as: Your website is too slow, your web pages are poorly optimised, the keywords that you’re optimising for are outside your budget, your link profile isn’t large or effective enough or your efforts aren’t being given the resources they need to flourish.

If you’re not seeing the results that you would like, the solution is often very simple and can be addressed with a thorough and robust SEO strategy.

Can I check my own SEO?

There are a range of free tools that you can use to check whether your SEO is effective or not, and we would recommend that you check all of them periodically. Google Analytics, Search Console and Pagespeed Insights are great tools for checking traffic, site issues and site speed, so they offer a really strong overview.

SEO Web Page Analyzer is a great tool for checking individual pages for missing alt tags, heading structures, internal and external links, meta title, meta description and more. Using only the tools recommended here, you should be able to get a very quick idea of how well optimised your site is for search.

We know that industry jargon can sometimes be tricky to understand. For the ultimate list of A-Z industry terms, check out our Digital Marketing Glossary.

Case Study
Search strategy enhancement for a competitive intelligence tool
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Laura

Let’s chat

Whether you’ve got a quick question or you want to run through the details of your next big project, we can help. Speak to one of our experts on 0844 644 2950 or send us a message.

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