SEO – Search Engine Optimisation

If your website is languishing in the search engines, then your business, products, and services aren’t getting the visibility they deserve.

 

To achieve optimal search engine success, you need a user-focused approach based on legitimate strategies – that’s where we come in. Our SEO services deliver measurable, meaningful results.

 

Talk to us today

Give your business the widest audience possible

Keywords, bounce rate, site architecture, internal and external links – sometimes SEO strategy can feel overwhelming. We can help you rank higher in the search results for search queries relevant to your business. This will allow your products and services to be showcased to a wider audience of potential new customers.

We keep user experience at the core of our search engine optimisation techniques. Achieving consistent results over time ensures the long-term viability of your positions, as well as great value for your marketing spend.

Our expert optimisation specialists

Our SEO specialists are well-versed in maximising site traffic and improving page rankings within the search results.

We provide transparent, results-driven services, with expertise in both on-page optimisation, technical SEO implementation, and ongoing off-page link building.

Our SEO services

Research

We use comprehensive SEO audit tools to establish prime optimisation opportunities.

  • What are potential customers searching for?
  • What are the search terms you should be ranking for?
  • Who is your competition within the actual search results?

In Depth Keyword research

Far more than just generating a list of keywords or just choose keywords with high search traffic. Now it is about focussing on search intent. What do customers expect to see when they search for specific things?

Do some keywords have specific trends that are visible within Google trends (maybe the search term is seasonal)? We compile a full list of relevant keywords for each web page that you want to grow organic traffic for. As well as this, we review the landscape of those keywords.

Comprehensive Technical Site Audits

Are there any broken internal links or broken pages that lead your customers to a dead end on the site. Is there any duplicated content across multiple pages that may affect your rankings. How easy is it for search engines to crawl the site? Are there any issues with the xml sitemap, and has it been uploaded to Google search console? We review the site from a technical standpoint and send deliverables that are easy to understand.

Analysis

SEO analysis provides us with valuable insight into the most efficient way to implement our research findings.

  • Search opportunity analysis
  • Tailored reports

Optimisation

Our findings from research & analysis form the foundations of our optimisation implementation.

Want to know how we can help improve your website’s organic search performance? Contact us today.

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Ask us anything

Whether you’ve got a quick question or want to run through the details of your next big project, we can help. Speak to one of our experts.

“Coast Digital’s experts work closely with you every step of the way”

Stephanie Henwood,
Digital Media, Morgan Ceramics

SEO FAQs

What is SEO marketing?

SEO stands for Search Engine Optimisation. It involves optimising a website to improve that website’s rank and visibility within search engines’ organic results. This involves both technical, and on-page optimisations.

  1. Crawlable – Make sure the site is easily accessible so search engines can actually crawl the site.
  2. Keywords – Research keywords that you would like to rank for. Do you have content that can meet the intent of these search terms?
  3. Content – Optimise your content to not only “answer” customers search queries, but make it relevant and compelling. Try to make your content interesting enough, or unique enough that people will want to share it, helping grow backlinks organically.
  4. Usability – Make sure your site loads quickly, while also having good user experience.
  5. Titles and Descriptions – Optimise your titles and descriptions to entice clicks from the search engine results page.

Why is SEO important in a digital marketing strategy?

Organic traffic equates to approximately 50% of web traffic. By focusing on SEO, you can achieve higher levels of engagement with your audience.

What’s more, it can help bolster a strategy that is already in place. It can also be used as the foundations of an entire new digital strategy.

We know that industry jargon can sometimes be tricky to understand. For the ultimate list of A-Z industry terms, check out our Digital Marketing Glossary.

Case Study
Search strategy enhancement for a competitive intelligence tool
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Laura

Let’s chat

Whether you’ve got a quick question or you want to run through the details of your next big project, we can help. Speak to one of our experts on 0844 644 2950 or send us a message.

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