SEO – Search Engine Optimisation

If your website is languishing in the search engines, then your business, products, and services aren’t getting the visibility they deserve.

 

To achieve optimal search engine success, you need a user-focused approach based on legitimate strategies – that’s where we come in. Our SEO services deliver measurable, meaningful results.

 

Talk to us today

Give your business the widest audience possible

Keywords, bounce rate, site architecture, internal and external links – sometimes SEO strategy can feel overwhelming. We can help you rank higher in the search results for search queries relevant to your business. This will allow your products and services to be shown to a wider audience of potential new customers.

We keep user experience at the core of our search engine optimisation techniques. Achieving consistent results over time ensures the long-term security of your positions, as well as great value for your marketing spend.

Our expert optimisation specialists

Our SEO team are experienced in a range of search engine optimisation strategies and can help deliver value to your business.

Our specialists keep on top of the latest search trends, and are well-versed in maximising traffic and improving page rankings.

We provide transparent, results-driven services, with expertise in both on-page, technical SEO implementation, and ongoing off-page link building.

Our SEO services

Research

We use comprehensive SEO audit tools to establish prime optimisation opportunities.

  • What are potential customers searching for?
  • What are the search terms you should be ranking for?
  • Who is your competition within the actual search results?

In depth keyword research

Keyword research is more than creating a list of keywords and then choosing those with high search traffic. The latest best practice suggests that we need to place much more emphasis on search intent. That means: What do customers expect to see when they search for specific things?

Do some keywords show patterns that are visible within Google trends (maybe the search term is seasonal)? Are there any search queries that could be used to better target voice search and the emerging “human” style searches.

We compile a list of relevant keyword ideas for each page that you want to increase the search engine visibility for. We then review the landscape of those keywords to see how they are used by competitors and identify further opportunities.

Comprehensive technical site audits

Technical site audits help us to understand the health of your site and make suggestions for improvements.

Are there any broken internal links or broken pages that lead your customers to a dead end on the site. Is there any duplicated content across multiple pages that may affect your rankings. How easy is it for search engines to crawl the site?

Are there any issues with the XML sitemap, and has it been uploaded to Google search console correctly? We review the site from a technical standpoint and send information that is easy to understand. Our reports also include details on how to fix any issues, which will help your developers to make changes.

Analysis

Search engine optimisation analysis provides us with valuable insight into the most efficient way to implement our research findings.

Search opportunity analysis

We use search opportunity analysis to identify areas that we can work on to help strengthen the SEO of your site.

Tailored reports

As part of the analysis process, we produce reports for you based around your objectives. This ensures that our reports only include the data that you need, and maximise the value that we deliver.

Optimisation

Our findings from research & analysis form the foundations of our optimisation implementation.

Content

Content is a large part of SEO campaigns, and can help your digital SEO in a number of ways. As well as including targeted keywords in your site, content is how you communicate with visitors and encourage them to convert.

Link building

Link building forms the off-site basis of many of our SEO projects. Creating or claiming links from other sites helps Google to crawl your site, and helps indicate the quality of your site. Our experience as an SEO agency helps us to easily identify backlink opportunities that are likely to be of high quality.

Local SEO

Local SEO is used to drive visitors to locally based websites that best meet their needs. Rather than competing on a national basis for your desired keywords, local SEO helps to put your website in front of people who are searching in your area.

As part of our search engine optimisation service, we recommend any actions that could be taken to improve your local SEO. This includes checking features such as: Google My Business profile(s), local keyword research and location based schema markup.

Voice search

The rise of mobile browsing and virtual assistants is changing the way we search. Where we used to search using only keywords, we now search in a much more “human” way. Add in Google’s recent BERT experiments, and it’s looking more likely that voice style searches are here to stay.

To help your website stay ahead of this trend, we always supply SEO recommendations with voice search in mind.

Want to know how we can help improve your website’s organic search performance? Contact us today.

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Ask us anything

Whether you’ve got a quick question or want to run through the details of your next big project, we can help. Speak to one of our experts.

“Coast Digital’s experts work closely with you every step of the way”

Stephanie Henwood,
Digital Media, Morgan Ceramics

SEO FAQs

What is SEO marketing?

SEO stands for Search Engine Optimisation. It involves optimising a website to improve that website’s rank and visibility within search engines’ organic results. This involves both technical, and on-page optimisations.

  1. Crawlable – Make sure the site is easily accessible so search engines can actually crawl the site.
  2. Keywords – Research keywords that you would like to rank for. Do you have content that can meet the intent of these search terms?
  3. Content – Optimise your content to not only “answer” customers search queries, but make it relevant and compelling. Try to make your content interesting enough, or unique enough that people will want to share it, helping grow backlinks organically.
  4. Usability – Make sure your site loads quickly, while also having good user experience.
  5. Titles and Descriptions – Optimise your titles and descriptions to entice clicks from the search engine results page.

Why is SEO important in a digital marketing strategy?

Organic traffic equates to approximately 50% of web traffic. By focusing on SEO, you can achieve higher levels of engagement with your audience.

What’s more, it can help bolster a strategy that is already in place. It can also be used as the foundations of an entire new digital strategy.

We know that industry jargon can sometimes be tricky to understand. For the ultimate list of A-Z industry terms, check out our Digital Marketing Glossary.

Case Study
Search strategy enhancement for a competitive intelligence tool
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Laura

Let’s chat

Whether you’ve got a quick question or you want to run through the details of your next big project, we can help. Speak to one of our experts on 0844 644 2950 or send us a message.

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