PPC – Pay Per Click Advertising

Are you getting the most out of your PPC advertising?


When it comes to Pay Per Click advertising, ROI is the name of the game. Our Pay Per Click management approach is all about reaching your target audience for the right cost and then ensuring that they convert.


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Drive the right traffic with PPC

PPC advertising has the potential to attract highly relevant visitors to your website, helping you to boost sales and generate more leads.

Achieving a profitable campaign can be challenging, requiring you to manage the cost of clicks and keyword targeting whilst reducing your overall spend.

When competition is fierce and you have to stay ahead of a steep learning curve and your competitors, an experienced PPC management agency is the answer.

PPC Management – more profitable campaigns for your business

Our PPC management techniques can help you target only the kind of visitors you need, presenting them with engaging messaging throughout their online journey. By tracking every aspect of your campaign, we refine the messaging and optimise key elements to your improve ROI.


Ask us anything

Whether you’ve got a quick question or want to run through the details of your next big project, we can help. Speak to one of our experts.

“A creative, professional and very talented group of individuals, who have all worked together to deliver some very impressive and quantifiable results.”

Neil Stickland,
Digital Project Manager, Domino Printing Sciences plc

Our PPC management services

From understanding your business’ USPs, to creating relevant ads and landing pages, our paid search specialists here at Coast can provide:

  • Keyword research & targeting

    We use various keyword research tools to identify the best keywords to bid on to ensure your campaign drives suitable traffic and generates positive ROI. We’ll also create unique audience targeting lists based on factors like interests, demographics and location.

  • Automatic bidding strategies

    We’ll test automated bidding strategies across your new and existing campaigns on Google Ads and Bing to help you maximize your return and efficiently achieve your set goals. The main strategies we can utilise are:

    • Target ROAS
    • Target CPA
    • Maximise clicks
    • Maximise conversions
  • Google Ads management

    Having a badly structured Google Ads account not only affects your quality score and cost per click, it also makes it harder for multiple people to work across the account. We can set up your first Google Ads campaign, organise your existing account and manage day-to-day bids, budgets and general tasks.

  • Ad creation

    Variety is key when it comes to ad creation, so we will always make sure that there are a mix of ads in each group. We identify key opportunities and craft engaging ad copy that will appeal to your target audience.

  • Landing page creation

    Our design and development team create, test and optimise landing pages that will successfully capture web traffic to drive leads and conversions. We can make these from within your CMS or by using tools like Unbounce.

  • Testing & refinement

    PPC advertising is essentially all about testing and fine-tuning your campaigns. These tests can include adding new keywords, match types, locations, audiences and more. We can schedule A/B tests for ad copy, or set up ‘experiment’ campaigns to test bigger things like bidding strategies – this enables us to achieve measurable test results and craft new campaigns.

  • Reporting & analysis

    We provide comprehensive, detailed and fully customisable reports that keep you up-to-date with the progression and results of your PPC campaigns. Depending on your preference, these can be generated on a weekly, bi-weekly, monthly or quarterly basis.

  • Google Grants for non-profits

    We help charities and non-profit organisations with Google Ad Grant management services to support their causes.

Take a look at one of our previous PPC management success stories wherein we saw remarkable results in just 2 weeks after implementation:

Case Study
Using Big Data Analytics to optimise a large PPC account and yield positive results quickly
Read more
Case Study
Driving donations for the Cystic Fibrosis Trust
Read more

Want to know how we could increase the ROI of your PPC campaigns? Contact us today!


Are paid search and PPC the same?

Yes, these two terms both refer to the same marketing model, wherein advertisers pay a certain amount each time an ad of theirs is clicked. Paid search, PPC, Pay Per Click and search engine advertising are all interchangeable terms that refer to the same thing.

What determines cost per click?

Cost per click (CPC) is a metric determined by various factor, the main being: your quality score, maximum bid and the ad rank of competitors who bid for the same keywords.

We know that industry jargon can sometimes be tricky to understand. For the ultimate list of A-Z industry terms, check out our Digital Marketing Glossary.

We consistently saw very strong growth in both revenue and ROI. High level analysis facilitated strategic use of budget. Coast’s sole focus was always on increasing the profitability, and constantly tested different ROIs and the resultant revenue to determine which levels maximised profit and ultimately to increase market share.

Ajay Nassa,
Managing Director UK

Let’s chat

Whether you’ve got a quick question or you want to run through the details of your next big project, we can help. Speak to one of our experts on 0844 644 2950 or send us a message.