Pay Per Click (PPC) Agency

Our pay-per-click advertising approach is all about reaching your target audience and guiding users through the conversion process. By tailoring your PPC ads and using highly relevant landing pages, we can help drive as many conversions as possible within your PPC budget.

Talk to us today

Pay Per Click (PPC) Agency

Our pay-per-click advertising approach is all about reaching your target audience and guiding users through the conversion process. By tailoring your PPC ads and using highly relevant landing pages, we can help drive as many conversions as possible within your PPC budget.

Talk to us today

Drive the right traffic with our PPC services

As a leading pay per click (PPC) agency and a Google Partner agency, we have plenty of experience behind us when it comes to implementing intelligent paid media strategies and delivering measurable results.

When competition is fierce you have to stay ahead of a steep learning curve and your competitors. Pay-per-click (also known as paid search ads) marketing has the potential to attract highly relevant visitors to your website, engaging your target audience at every stage of the conversion journey to help you boost sales and generate more leads.

Achieving a profitable campaign can be challenging and time-consuming, requiring you to manage keyword bids and targeting whilst also reducing your overall ad campaign spend. An advertising agency with experience in offering pay-per-click services – including PPC management services – is the answer to help you get the most out of paid search tools.

“A creative, professional and very talented group of individuals, who have all worked together to deliver some very impressive and quantifiable results.”

Neil Stickland,
Digital Project Manager, Domino Printing Sciences plc

Our pay per click management services

From understanding your business’ USPs to creating relevant text ads and landing pages, as part of our paid search services, our PPC marketing specialists here at Elixirr Digital can support you with:

Want to know how we could increase the ROI of your PPC campaigns? Contact us today!

We know that industry jargon can sometimes be tricky to understand. For the ultimate list of A-Z industry terms, check out our Digital Marketing Glossary.

Case Study
Using Big Data Analytics to optimise a large PPC account and yield positive results quickly
Read more

PPC FAQs

Are paid search and PPC the same?

Yes, these two terms both refer to the same marketing model, where advertisers pay a certain amount each time an ad of theirs is clicked. Paid search, PPC, Pay Per Click and search engine advertising are all interchangeable terms that refer to the same thing.

What determines cost per click?

Cost per click (CPC) is a metric determined by various factors. The main factors are your quality score, maximum bid and the ad rank of competitors who bid for the same keywords.

Why is Conversion Rate Optimisation important in PPC?

Conversion Rate Optimisation is useful in all aspects of digital marketing. However, when it comes to CRO in PPC, by optimising your conversion rate, you can ensure that users not only land on relevant pages but by doing so are presented with all of the information they need.

The goal is for them to convert on that page, rather than leaving and potentially not converting (which would waste ad spend). The higher your conversion rate, the lower your cost per click, and cost per conversion, but your ads also generally receive higher positions in the SERP.

What are negative keywords on Google Ads?

Negative keywords can be added to your Google Ads account to prevent your ads from showing for irrelevant queries within user searches, or to avoid crossover between ad groups and campaigns. For example, you may have one ad group for exact brand terms, and one for customer support. You would therefore want to add negative keywords for customer service-related terms to the specific campaign to avoid this showing to existing customers.

Case Study
Driving donations for the Cystic Fibrosis Trust
Read more

We consistently saw very strong growth in both revenue and ROI. High level analysis facilitated strategic use of budget. Elixirr Digital’s sole focus was always on increasing the profitability, and constantly tested different ROIs and the resultant revenue to determine which levels maximised profit and ultimately to increase market share.

Ajay Nassa,
Managing Director UK

We’re a friendly bunch

Want to get the ball rolling? Then leave your details and we’ll be in touch to discuss how we can help grow your business online.

  • We’re ready to listen to your needs and would like to talk about how we can grow your business online.