LinkedIn advertising services are paid social media ads that allow you to promote your business to LinkedIn users and specific groups of people.

LinkedIn is known for being a social platform for professionals and career-minded people. Whether it’s lead generation, recruitment, increasing brand awareness or promoting a product or service; LinkedIn advertising is perfect for businesses who want to increase their presence in the B2B world.

LinkedIn ads management offers a range of different Ad campaigns to help your business meet its goals, including:

• Text ads
• Dynamic ads – personalised for specific users and businesses
• Sponsored message ads
• Multimedia adverts (video, carousel, event and image ads)

These ads can be positioned in the side panel, newsfeed or even through a message to the user’s account – giving you the freedom to test what works for your business.

What characteristics can LinkedIn advertising services target?

More advanced than other platforms, LinkedIn advertising offers a wide range of detailed audience filters. This means you can target a very specific demographic and get your product in front of the right people.

These filters include:

• Behaviours and interests
  • Target people based on their activity and repeated actions on LinkedIn, and people who share the same interests
• Job and working experience
  • Target people with a specific job title or based on the experience and skills they have
• Business
  • Target specific company pages or companies that are a specific size, you can even target 1^st-degree connections of these companies.
• Education
  • Target people based on their degrees or what school they attended
• User demographics
  • Target people based on demographics such as age, location and gender

LinkedIn ads management also offers a feature called ‘matched audiences’ which enables you to create your own segment and target a unique audience.

The benefits of advertising on LinkedIn

Drive more traffic to your website

Encouraging people to your website allows them to find out more about your business and access your product or service.

Reaching a different audience

If you’re a B2B company, using LinkedIn advertising services will allow you to reach different businesses, as well as a professional and specialist audience. It’s also useful for recruitment, allowing you to advertise any job opportunities.

Generate leads

If your audience shows an interest in your product or service, you can use an ad to encourage them to leave their details to pass on to your Sales team.

Increased conversion rate

From buying a product to subscribing to your company newsletter, you can use different LinkedIn Ads to encourage your audience to carry out a specific action and help you meet your goals.

Increasing the awareness of your business and brand

Increasing your presence on LinkedIn allows you to reach more business-orientated audiences, who are harder to reach on more informal channels such as Facebook – boosting your presence in the B2B market.

Revamp your paid social media strategy today

Get in touch with our friendly social media experts today to find out how paid social media ads and LinkedIn advertising services can positively impact your business.

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