Google Shopping Ads are displayed at the top of the Search Engine Results Page (SERP) in a carousel format, to target people who search for your product.

The ad typically will show a title, image, and the price of the product, directing them to the product webpage when they are clicked.

Google Shopping Ads are charged through either the Cost Per Click (CPC) or Cost Per Engagement (CPE) model. CPC mean you are charged every time someone clicks your ad, and CPE means you pay every time someone carries out a specific engagement.

Both use a bidding format, so you set the highest amount you are willing to pay per click or engagement. You will only be charged the amount it will take for you to rank higher than a company ranking directly below you, so you will rarely pay your maximum budget.

The analytics function will help you with your Google Shopping Ads management, allowing you to identify the strengths and weaknesses of your campaign. You can use these weaknesses to optimise your ads and improve their profitability.

Google Ads vs Google Shopping Ads: What’s the difference?

Google Ads and Google Shopping Ads are very similar. They’re both Pay Per Click (PPC) online advertising methods and achieve the same goals of driving traffic to your website and increasing sales. The main difference is their format.

Like Google Shopping Ads, Google Ads allows you to create ads that are displayed on the SERP. They are text-only ads that are normally either the top two or bottom two listings, so are useful if you’re advertising a service.

As described above, Google Shopping Ads are image-based advertisements and work really well when you are selling a physical product. They are more disruptive than Google Ads as they’re eye-catching.

Benefits of using Google Shopping Ads services

Biggest reach

These ads don’t just show up on the SERP, they show up in other parts of Google as well. They appear on Google Images, the shopping tab, and across other Google platforms like YouTube and Gmail.

Grab the attention of your target audience

The images and placement of the Google Shopping ads grab the attention of your target audience and perform better than text-based advertisements.

Higher click-through rate and conversion rate

Google Shopping Ad services target people at the end of the sales funnel, as they reach people who are searching for your product. This drives more high-quality leads to your website and increases your sales, resulting in a higher return on investment.

Boost SEO rankings

We recommend that you optimise your product feed on your website before you set up Google Shopping Ads. Doing this means that your data is more structured on your ads, and help your products stand out in an organic search – boosting your SEO rankings.

Explore Google Shopping Ads Today

Contact our friendly team today to answer your questions about Google Shopping Ads services and start advertising your products.

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