Email Marketing

Email forms a vital part of your digital marketing strategy. With more than 280 billion emails sent every day, this is definitely one marketing channel that shouldn’t be ignored.

 

An experienced email marketing agency can harness the power of email, to help you deliver tailored and engaging marketing messages to the right people at the right time.

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Email marketing – engage your customers like never before

When you have a great product or service, you’ll want to shout about it from the rooftops. Email marketing is the perfect channel to allow you to do that.

Coast Digital can help you achieve greater success with your email marketing strategy, whether your business model is B2C or B2B.

We will also ensure that your email activity is GDPR and PECR (Privacy and Electronic Communications Regulations) compliant.

We have a wealth of experience with a variety of Email Service Providers (ESPs), including but not limited to: Pure 360, Salesforce Pardot, Mailchimp, Hubspot, Campaign Monitor, Klaviyo and Dotdigital.

New to email marketing? We can review your needs and help you select a platform that is right for your business.

If you’re already using email as part of your marketing strategy we can offer assistance managing and optimising your campaigns. We provide an expertly managed, fully flexible and scalable email marketing service.

 

 

Mailchimp, Salesforce Pardot, Klaviyo, Pure 360, Hubspot, Campaign Monitor, Dotdigital

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Whether you’ve got a quick question or want to run through the details of your next big project, we can help. Speak to one of our experts.

A properly segmented and expertly managed email campaign will help you:

  • Reach and engage your target audience
  • Build customer trust and loyalty
  • Make your business stand out
  • Keep your products/services fresh & relevant
  • Drive the results you need – whether increased revenue or lead generation

Our measurable email marketing services

Sending eye catching, effective emails is a great way to get more out of your existing customer base.

From inception, to creation, to delivery, Coast Digital work with you at every stage of your email marketing campaign.

Our fully managed email marketing service includes:

Strategy

  • An account review and activity audit, including a detailed look at existing objectives, performance, templates, segmentation, GDPR compliance and automation
  • Idea generation and planning, that aligns with your overall marketing strategy
  • ESP research and selection, to pick the right platform for your business needs

Design & Development

  • Creative review of HTML templates
  • Copywriting
  • Wireframing
  • Creative HTML and CSS template build
  • Responsive builds, to ensure your emails look and function great on every device
  • CRM integration via API

Management

  • The build and send of regular campaigns within an agreed activity plan
  • Segmentation of data for more targeted and personalised campaigns
  • Marketing automation for a more seamless process
  • A defined quality assurance process
  • Thorough browser and inbox testing across devices
  • Spam testing
  • A/B split testing to learn what works best
  • Subject line testing and optimisation
  • Selecting the optimal time to send your emails
  • Thorough tracking
  • Email data hygiene and list management
  • Personalisation

Campaign Reporting and Analysis

  • Individual campaign performance reviews including metrics like open rates, click through rates and revenue generated
  • Monthly reporting based around agreed metrics and tied to specified KPIs

If you’d like to talk about getting more from email marketing, contact us today.

Coast Digital are a key strategic partner in driving our results. They totally get our brand and deliver engaging solutions with passion and commitment that is visible across the whole team. A really fantastic agency I am pleased to be working with.

Talia Findlay,
Digital Marketing Manager
Case Study
Email marketing that drives impressive ROI
Read more

Email Marketing FAQs

What is email marketing?

Email marketing is a type of direct marketing that targets customers or prospects via emails sent straight to their inbox.

What is an ESP?

An ESP (Email Service provider) is a company that provides an email platform or tool to help you send marketing emails.

Why is email important in a digital marketing strategy?

Email can provide you with round the clock access to your audience via their inbox, on their desktop or mobile device. A well crafted email, delivered at the right time can prove to be a very effective marketing tool, and provide a strong return on investment (ROI).

We know that industry jargon can sometimes be tricky to understand. For the ultimate list of A-Z industry terms, check out our Digital Marketing Glossary.

Laura

Let’s chat

Whether you’ve got a quick question or you want to run through the details of your next big project, we can help. Speak to one of our experts on 0844 644 2950 or send us a message.

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