Digital Strategy

Succeeding online isn’t about one channel, it’s about your digital marketing strategy – understanding how each part of your online presence fits together. That’s where our experts can help.

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Tailoring your digital future around your business goals

Establishing a way forward for your digital presence, whilst meeting user requirements and corporate objectives requires an all-encompassing approach. An approach that brings together multiple marketing channels in a cohesive strategy that accelerates the growth of your digital business.

Through developing a strategic vision for online projects based on your business goals and the needs of your target audience, our digital marketing consultants are able to create multichannel, measurable strategies.

Tailoring your digital future around your business goals

Whatever your business goals are, our digital strategists will determine how best to shape your digital initiatives in the future to achieve those goals.

Whether you need to generate leads or create brand awareness, or drive sales and revenue, we are able to advise you on the right digital technologies and channels to achieve those goals – all with an understanding of what is going to resonate best in your sector and with your target audience.

As a full-service digital agency, we have run digital marketing campaigns across the whole range of digital channels. We’ve seen what works and what doesn’t, and our digital marketing consultants bring that knowledge – supported with data and user insight – to your business.

Digital strategy that guides your business from inception to completion

Creating and applying digital strategy requires a comprehensive approach that reviews every aspect of your business and current online presence. Thorough research and analysis follow, ensuring that opportunity is clearly defined from the outset.

With the delivery of an overriding vision and marketing plan, you can then understand precisely where your business needs to be heading to provide a rich user experience and develop a website that generates positive ROI.

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Whether you’ve got a quick question or want to run through the details of your next big project, we can help. Speak to one of our experts.

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Have you got a digital strategy in place for your business?

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A proven approach to the creation of effective digital marketing strategies

Our digital strategists make use of an array of tools and approaches, selecting the right elements for your digital strategy project. No two businesses are the same and so we provide a tailored approach to ensure you get the right elements for your business.

Elements of a digital strategy project might include:

  • Stakeholder engagement
  • User research
  • Channel by channel opportunity analysis
  • Internal digital maturity analysis
  • Multi-channel campaign planning
  • Platform and technology review
  • Digital estate planning

Based on the outcomes of these activities, we’ll then create a digital strategy roadmap – laying out what the future of digital marketing looks like for your business, and how to get there. Our digital strategists will work closely with you to ensure that plan is delivered in a manner that is most useful to your business, meaning you get something that drives real results for your organisation.

marketing you can measure™

The foundation of an effective strategy is based upon an intimate understanding of the offering, the business, and its online objectives. Every digital strategy we produce is always tied back to the original metrics so that we can measure success accurately and learn where it can be optimised to maximise results. If you are interested in speaking to our digital marketing consultants, contact us today.

Coast Digital took our business objectives and delivered websites that are going from strength to strength.

Natalie Crane,
Marketing & Comms Manager, Hamilton Fraser Insurance

Digital Strategy FAQs

What is digital strategy?

A digital strategy is a definition of the way your business will plan for its future in digital and deal with its current digital challenges. This should include a top-level view of:

  • The digital landscape that your business sits in
  • The opportunities that digital presents for your business
  • The direction that you’ll take through those opportunities

Why have a digital strategy?

Having a digital strategy allows you to understand what the next steps are for your organisation within the digital space. This means you can set clear goals across your technology, infrastructure, marketing, recruitment, and beyond. It also means you’ll have a clear direction around which you can unify the activity of internal teams, third party partners and key stakeholders within your business.

How do you create a digital strategy?

There’s no one size fits all answer to this question – your digital strategy will depend on your business, your target audience, your industry, and more.

That’s why we always start with a research phase. We interact with stakeholders and users, and utilise as much data as possible. This allows us to get the groundwork in place to deliver the right digital strategy for the challenges faced by your specific organisation.

We know that industry jargon can sometimes be tricky to understand. For the ultimate list of A-Z industry terms, check out our Digital Marketing Glossary.

Laura

Let’s chat

Whether you’ve got a quick question or you want to run through the details of your next big project, we can help. Speak to one of our experts on 0844 644 2950 or send us a message.

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