Target the people who matter

There are already an incredible amount of people who use the internet, and that number is only going to keep growing. That’s why it’s important to make sure that you personalise your channels to stand out from your competition.

Digital marketing analytics can be daunting when you don’t understand them, but our friendly specialists provide a wide range of data and analytics services. They can help assess your digital presence and identify opportunities for improvement.

Our web analytics services

Audience analysis

This form of data analytics provides an in-depth analysis of your target audience, scoping out their behaviours and habits such as:

• Locations
• Ages
• Personalities
• Buying behaviours

From this data, you tailor your services to suit your target audience, which will increase your product’s visibility, boost your SEO rankings, and improve your conversion rates.

Tactical recommendations

Web marketing analytics give you valuable information and insights that can be used to create strategic plans on how you can improve your services.

Insights allow you to use the data you collate from your analysis to create more informed and calculated decisions on your digital strategy.

You can do anything from using your SEO rankings to work out how to drive more people to your website, to inputting more calls to action on your best-performing content to increase your sales. All of these insights are pivotal to the growth of your business.

Analytics audits

Analytics audits will show any gaps you have in your strategy and channels, as well as gauge how effective they are at meeting the needs of your target audience.

We can assess all your digital channels and help you optimise them based on best practices. This can be done by testing elements such as messaging and content, and identifying where is best to invest your time and effort.

The tools we use

As a Google Premier Partner, our expert knowledge means we know the best ways to optimise your website to help you meet your business objectives. Here are some examples of the tools we use:

Google Analytics

Google Analytics provides an in-depth analysis of activity on your website. We can identify patterns and trends of how people use your site, enabling us to make tactical recommendations to help you meet your business objectives.

Google Tag Manager

Google Tag Manager lets you use a range of Google services, such as Google Analytics and Adwords, so you can make changes to your website without a developer. It enables you to add code to your website with minimal risk, so you can test snippets of code before it goes live.

Google Tag Manager also works closely with Google Analytics to provide us with information on your target audience’s interactions and behaviours on your website.

Ready to talk about your web analytics?

Speak to one of our experts to find out how we can help your business optimise its website and digital channels.

Talk to us today

Want to find out more about different topics mentioned on this page?

Have a look at these service pages and blogs, to find out more about some topics mentioned above:

• Search Engine Optimisation Services
• Conversion Rate Optimisation Services
• Features of Google Tag Manager
• Google Analytics – what is it and what does it mean?

Jargon can be confusing at the best of times, take a look at our Digital Marketing Glossary to learn about the key buzzwords in our industry.