Content Audits

Having a fresh pair of eyes to extensively evaluate your website’s content is the best way to identify opportunities for improvement. Knowing what kind of content on your site works and what doesn’t gives you the ability to serve better quality content that both informs and inspires action.


What’s more, a content audit provides detailed insights into how your audience search for and consume content. This level of awareness is key to understanding the needs of your target market, resulting in better rankings and an unrivalled user experience.

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What is a website content audit?

A content audit is an essential part of the strategy behind boosting your entire digital presence. Put simply, content audits are conducted in order to:

  1. Assess which content on your site is the most popular and effective.
  2. Identify ways in which less effective content can be improved.
  3. Create a detailed content strategy with recommendations for future content.

However, a content audit isn’t a quick ten-minute job, it often takes time, tools, and expert analysis to truly determine areas for improvement.

How we carry out content audits

At Coast Digital, our content specialists take the time to understand your specific business objectives before beginning the audit process.

Not only that, but we make it a priority to get to know your brand and target market so that we can give you the best advice on how to drive traffic and capture the attention of your audience.

Our approach to content audits begins with a thorough and systematic review of all the content on your website, in order to assess:

  • How well your content performs (based on page views and viewer involvement).
  • Which pieces of content are outdated and need updating or removing.
  • Whether there are any gaps in your current content offering.
  • Opportunities for improving the quality of your content for optimal performance.

After that, we compile our findings and provide an actionable list of recommendations for enhancing your content strategy and improving performance both short term and long term.

Guide

Creating content that stands out from the crowd

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Get comprehensive content feedback and recommendations

We can show you the steps that need to be taken to create pieces of content that are informative, relevant, and user friendly.

This includes a roundup of feedback and content best practice advice, such as:

  • Mobile-first content
  • Optimising digital copy (E.g. sub-headings, paragraph lengths​, word counts and more)
  • ​Internal links and how to set expectations
  • Supporting imagery and video use
  • Putting the user first

To find out more about the opportunities that content audits can reveal, call us today on 0845 450 2086 or send us a message. 

We know that industry jargon can sometimes be tricky to understand. For the ultimate list of A-Z industry terms, check out our Digital Marketing Glossary.

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