However, it can be hard to know where to start to upskill your team in this area.

Our SEO experts can work with your team to bring them up to date on the aspects of SEO that are most likely to align with your specific needs and objectives. Whether it be basic training, to give your team the knowledge to have a more constructive relationship with your SEO agency, or a more advanced and tailored program.

What we offer…​

• Basic SEO training: An introduction to SEO across the three pillars – technical, on-page, and off-page.​
• SEO content training: Learn how to create content for the web based around your specific needs that you can use immediately.​
• Advanced SEO training: Develop more advanced and technical knowledge that often can’t be learned easily from a standard course.​
• International SEO training: Our experts can help you to better understand the methods for analysing and optimising your international website for search engines.​
• eCommerce SEO training: Identify areas where your eCommerce site could be improved to better leverage search and drive revenue building organic traffic.​
• Advanced technical SEO training: A focus on technical issues that currently affect your site, offering relevant information and knowledge needed to make positive changes.​

There are hundreds of SEO courses available on the internet, but it is likely to take a large amount of time and investment before your team are able to apply any of the knowledge that they have gained.

We believe that the best people to deliver SEO training are the people who work on our client accounts on a daily basis. This is because they can identify and anticipate the issues that you’re most likely to encounter, and then show you how to make amendments. We can meet that need and help you to make relevant and effective changes.

Our experts can provide basic search engine optimisation training around the following pillars.

On Page SEO Training

On page SEO includes elements such as:

• Title Tags
• URL
• Image Alt Text
• Meta Descriptions
• Internal Linking
• User Experience

While many in-house marketers will be familiar with the features listed above, it can be easy to make small mistakes that affect how well a page can be crawled without even realising. Our experts can support your team to better understand the effect that these factors have on SEO. This support will help you and your team develop knowledge and confidence in this area.

SEO Content Training

SEO and content writing go hand in hand, but writing content can be intimidating enough without having to consider any potential SEO impact too. With so much information being published all with different tips on how to write content for SEO, it’s understandable that the process can be intimidating.

Our SEO copywriting experts are able to offer training in creating content for the web, and can often base this training around your specific needs so that your team receives highly relevant information that they can use immediately.

In addition to the training options described above, we are also able to work with you and your team to help develop more advanced and technical knowledge that often can’t be learned easily from a standard course.

Our experts can provide more advanced search engine optimisation training around the following pillars.

International SEO Training

If your website is served up in many different countries and languages, it’s vital that it is well optimised for SEO strategies that best meet each of your target locations. After all, what works well in one country may not produce the same results in another. International SEO encompasses everything from keywords and search terms used in specific countries, as well as implementing hreflang tags to allow Google to figure out what language or audience the pages are being aimed at.

Our experts can help you to better understand the methods for analysing and optimising your international website for search engines.

eCommerce SEO Training

As well as all of the SEO factors that affect most websites, eCommerce websites include the added difficulty of needing individual product pages to be well optimised for search too. To most in house marketers, this might just mean making sure that product descriptions contain target keywords, but there are lots of other features that need to be considered.

Our experts can help you to identify areas where your eCommerce site could be improved to better leverage search traffic. With this training, you should be able to leave the session with the knowledge needed to make positive changes to your site.

Technical SEO Training

Technical SEO is an area that is often overlooked by in- house marketers when developing an SEO campaign. However, technical issues on your site can have a huge impact on:

• How well it can be crawled
• How high it ranks
• Whether it gets indexed by search engines at all

When delivering technical SEO training, our experts can base the session around technical issues that currently affect your site, meaning that you leave with the relevant information and knowledge needed to make positive changes.

Interact, Support & Educate

Our professional SEO training is the perfect solution for marketers who would like to improve their knowledge and develop new skills. It is also a great way to learn more about current SEO best practice that can be applied to other areas of your business.

Would you like to find out more information regarding our SEO training service? Contact us today using the form below, to speak to a friendly member of our digital marketing team and find out how we can help.

We know that industry jargon can sometimes be tricky to understand. For the ultimate list of A-Z industry terms, check out our Digital Marketing Glossary.