In addition to the training options described above, we are also able to work with you and your team to help develop more advanced and technical knowledge that often can’t be learned easily from a standard course.
Our experts can provide more advanced search engine optimisation training around the following pillars.
International SEO Training
If your website is served up in many different countries and languages, it’s vital that it is well optimised for SEO strategies that best meet each of your target locations. After all, what works well in one country may not produce the same results in another.
Our experts can help you to better understand the methods for analysing and optimising your international website for search engines.
eCommerce SEO Training
As well as all the SEO factors that affect most websites, eCommerce websites include the added difficulty of needing individual product pages to be well optimised for search too. To most in- house marketers, this might just mean making sure that product descriptions contain target keywords, but there are lots of other features that need to be considered.
Our experts can help you to identify areas where your eCommerce site could be improved to better leverage search traffic. With this training, you should be able to leave the session with the knowledge needed to make positive changes to your site.
Technical SEO Training
Technical SEO is an area that is often overlooked by in- house marketers when developing an SEO campaign. However, technical issues on your site can have a huge impact on:
- How well it can be crawled
- How high it ranks
- Whether it gets indexed by search engines at all
When delivering technical SEO training, our experts can base the session around technical issues that currently affect your site, meaning that you leave with the relevant information and knowledge needed to make positive changes.