Coast Campus

Paid Search Training

To find out how you could benefit from corporate Paid Search training, please read on below or contact us to discuss your needs with a friendly member of our digital marketing team.

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Leverage paid search and maximise spend​

Pay per click marketing has the potential to attract highly relevant visitors to your website, helping you to boost sales and generate more leads. However, in a competitive space, without the right expertise, it can be difficult to create effective campaigns that provide a strong return on investment.

With Coast Campus, you can learn the core concepts of Paid Search, from how the auction works, through to optimising your campaigns for the best results. We’ll give you actionable insights into how to manage your campaigns and teach you how to understand the results.

Our Paid Search experts can provide a tailored training programme, to meet your business needs, your experience level, and the paid channels you utilise. Whether it be basic training, to give your team the knowledge to have a more constructive relationship with your PPC agency, or a more advanced and tailored program.

For Charitable organisations, we can offer additional specialist training on Google Grants for non-profits.

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Ask us anything

Whether you’ve got a quick question or want to run through the details of your next big project, we can help. Speak to one of our experts.

“We worked with Coast Digital to develop a custom training programme. With the recent launch of an e-commerce website the entire sales and marketing functions we were thrust into a whole arena of digital marketing and we wanted to upweight all the teams knowledge. We briefed Coast on what we wanted, the level of expertise needed for a varied group of participants and they came back and delivered a full day of training across 3 different sections. The team found the training amazing, really informative and easy to understand. The content was delivered in an engaging workshop style, a mix of presentation and activities.”

Louise Harris,
Head of Digital Marketing EMEA

Included in your training…​

  • Fundamentals: Learn how Google Ads works, the auction mechanics, learn about the effects of quality score and ad rank​.
  • Account setup: Learn about account structure, remarketing audiences, campaign settings and smart bidding, and conversion tracking to measure success.​
  • Keywords: What are keywords and where to start, tailoring keywords to your goals, keyword match types​.​
  • Your ads: Learn about different types of ads available, ad extensions, ad copy and testing​​.​
  • Campaign optimisation: Why optimisation is important, search term reports, ad testing, impression share, other things to review (bid modifiers, device targeting, time of day, etc), refer to Google best practice throughout.

Interact, Support & Educate

Our professional Paid Search training is the perfect solution for marketers who would like to improve their knowledge and develop new skills. It is also a great way to learn more about current PPC best practice that can be applied to other areas of your business.

Would you like to find out more information regarding our PPC training service? Call us today on 0845 450 2086 or fill out the form below.

We know that industry jargon can sometimes be tricky to understand. For the ultimate list of A-Z industry terms, check out our Digital Marketing Glossary.

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